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Hoang Le Minh
Team Leader/Specialist
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Hoang Le Minh

Team Leader/Specialist
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OPPO
University of Education
Hồ Chí Minh, Thành phố Hồ Chí Minh, Việt Nam

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Featured Resume

Last updated on Apr 11th 2024

Professional Background

  • Current status
    Unemployed
    Ready to interview
  • Profession
    Brand Marketer
    Community / Social Media
    Content Marketer
  • Fields
    Advertising
    Marketing / Communications
  • Work experience
    6-10 years relevant
  • Management
  • Skills
    KOL Management
    Communication
    MarCom
    Content Marketing
    KOL Relationship
  • Languages
    English
    Fluent
    Chinese
    Fluent
  • Highest level of education

Job search preferences

  • Desired job type
    Full-time
    Not interested in working remotely
  • Desired positions
    Team Leader/Specialist
  • Desired work locations
    Ho Chi Minh City, Vietnam
  • Freelance

Work Experience

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KOL and Partnership Specialist – Social Content Marketing

OPPO
Full-time
Sep 2023 - Mar 2024
7 mos
KOL Management: - KOL relationship management: KOL content relative to brand, crisis handling included quality crisis handling - KOL content planning and management: product awareness - KOL intelligence: KOL strategy, research, mapping, and finalize KOL list - Partnership Management: Partnership research & mapping (cobranding/community/org/sponsorship) Skills: - Design and plan strategy for KOLs with social theme for campaign. - Manage agency to create KOLs’ contents on brief on timeline. - Follow up KOLs’ KPI in the campaign. - Have a good insight with trendy contents on social. - Have good releationship with Celeb/Mega KOLs. - Support social team to book KOLs for social always on. - Have good relationship with production house, publishers, sponsorships, TV...for partnerships.
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Affiliate Marketing – Key Account Management (KAM – Beauty, FMCG Category)

Lazada
Full-time
Aug 2022 - Aug 2023
1 yr 1 mo
- Monitor and manage KOLs to drive performance for Affiliates Team day-to-day, also for Lazada Platform. - Suggest exclusive deals for KOLs to join campaigns. - Plan and optimize all KOLs’ platforms to drive the best performance (GMV + orders). - Collaborate with Branding Team to manage and execute all plans for branding projects. - Have the data-set and overview-set with data Others: - Having slight relationship with KOLs for dealing the good price - Suggesting suitable contents for KOLs - Following up timelime/KPIs - Reporting
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KOLs and Social Development Specialist

POPS Worldwide
Full-time
Oct 2016 - Aug 2022
5 yrs 11 mos
Artist and Partners Development (2 years): - Contrinbuting artists’ contents on YouTube/Spotify/Apple Music KOLs and Social Development Specialist (4 years): - Providing KOL/Community Page List for Brands - Having slight relationship with KOLs/Artists/Vendors for dealing the good price - Managing P&L/CE/Margin - Suggesting suitable contents for KOLs - Following up timelime/KPIs - Reporting

Education

Bachelor’s Degree
Chinese
2011 - 2015