KOL Management: - KOL relationship management: KOL content relative to brand, crisis handling included quality crisis handling - KOL content planning and management: product awareness - KOL intelligence: KOL strategy, research, mapping, and finalize KOL list - Partnership Management: Partnership research & mapping (cobranding/community/org/sponsorship) Skills: - Design and plan strategy for KOLs with social theme for campaign. - Manage agency to create KOLs’ contents on brief on timeline. - Follow up KOLs’ KPI in the campaign. - Have a good insight with trendy contents on social. - Have good releationship with Celeb/Mega KOLs. - Support social team to book KOLs for social always on. - Have good relationship with production house, publishers, sponsorships, TV...for partnerships.

- Monitor and manage KOLs to drive performance for Affiliates Team day-to-day, also for Lazada Platform. - Suggest exclusive deals for KOLs to join campaigns. - Plan and optimize all KOLs’ platforms to drive the best performance (GMV + orders). - Collaborate with Branding Team to manage and execute all plans for branding projects. - Have the data-set and overview-set with data Others: - Having slight relationship with KOLs for dealing the good price - Suggesting suitable contents for KOLs - Following up timelime/KPIs - Reporting

Artist and Partners Development (2 years): - Contrinbuting artists’ contents on YouTube/Spotify/Apple Music KOLs and Social Development Specialist (4 years): - Providing KOL/Community Page List for Brands - Having slight relationship with KOLs/Artists/Vendors for dealing the good price - Managing P&L/CE/Margin - Suggesting suitable contents for KOLs - Following up timelime/KPIs - Reporting