Avatar of mita.
mita
Branding and Marcomm Manager at De Heus Indonesia
ProfileResume
Posts
0Connections
Print
Avatar of the user.

mita

Branding and Marcomm Manager at De Heus Indonesia
🚀 Passionate Branding and Communication Professional 🚀 I am an accomplished communication professional with over 15 years of expertise in event management, digital marketing, marketing communication, and corporate branding. In my current role, I spearhead the branding and marketing efforts, executing strategic marketing initiatives and successfully overseeing project integral to corporate branding. Additionally, I am an internal trainer for the company outside my primary role, fostering a culture of continuous growth and learning. Notable Achievements: - Succesfully grew Instagram followers of Ruangguru from 89,467 in 2017 to an impressive 952,000 by 2020 - Increased blog traffic of Ruangguru from 1 million/month in 2017 to an outstanding 12 million/month - Collaborated with over 1,000 influencers during the 2019 campaign of Ruangguru - Received industry accolades, including Best of the Best Creative PR Program in 2019 and Best Social PR Program 2019 in MIX Marcomm for Ruangguru - The Movie - Secured the Marketing Award 2019 in The Best in Marketing Campaign Category for Ruangguru as presented by Marketing Magazine - Personal recognition from the Ruangguru company as the most Human-Centric Employee award in 2019 - Project leadership for De Heus Indonesia New Head Office in 2021 - Spearheaded the successful opening of a new De Heus Pasuruan factory in 2022, hosting key dignitaries including Minister of Agriculture, garnering significant media coverage. Managed the event to showcase the company's achievements and commitment as an Agricultural Developer in Indonesia. Outside the Office: I find joy in exploring the world of culinary delights, immersing myself in cinematic experiences, and expressing creativity through content creation on my personal social media platforms. Let's Connect: I thrive on collaboration and the pursuit of excellence. If you share the same passion for effective branding, strategic marketing, or simply want to connect over shared interests, feel free to reach out!
Logo of the organization.
De Heus Indonesia
Logo of the organization.
Universitas Padjadjaran
Jakarta, Daerah Khusus Ibukota Jakarta, Indonesia

Professional Background

  • Current status
  • Profession
    Project Management
    Content Creator
    Digital Marketer
  • Fields
    Farming
    EdTech
    FoodTech
  • Work experience
    10-15 years (10-15 years relevant)
  • Management
    I've had experience in managing 15+ people
  • Skills
    Public Relation
    Communication
    Effectiveness
    Communicate
    Partnership
    Creative
    Planning
    Digital Marketing
    Quick Learner
  • Languages
    English
    Fluent
  • Highest level of education

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Branding and Marketing Communication Manager
  • Desired work locations
  • Freelance
    Non-freelancer

Work Experience

Logo of the organization.

Branding and Marketing Communication Manager

Jun 2020 - Present
Jakarta, Indonesia
1️⃣ Strategic Marketing Leadership: - Developed and executed robust marketing strategies to effectively communicate product benefits. - Increased digital presence through social media and website - Monitored customer satisfaction through insightful market research, ensuring a customer-centric approach. 2️⃣ Partnership and Presence: - Explored strategic partnerships with media and community, enhancing the brand's market presence. - Identified and capitalized on opportunities to elevate the current brand standing. 3️⃣ Project Management Expertise: Successfully managed projects aimed at bolstering brand reputation, including head office development and company events. 4️⃣ Internal Trainer: Lead internal training sessions to empower employees, fostering a culture of continuous growth and learning.
Logo of the organization.

Content Marketing and Community Manager

Sep 2017 - Jun 2020
2 yrs 10 mos
Jakarta Metropolitan Area, Indonesia
1. Responsible for creating valuable, relevant, and consistent content to attract the audience and retain visitors that eventually become loyal customers and oversee the distribution in multiple channels: Instagram, Facebook, Twitter, LINE, youtube, blog, email, push notifications, influencers, and events and analyze the effectiveness of each content through the feedback data generated from trackers and other measurements. 2. Public relations: oversee the news coverage and arrange media visits, interviews, and press conference 3. Develop online community strategy and execution to protect and develop Ruangguru’s reputation 4. Work with other departments such as product marketing, business development, and partnership to bring to life the concept of a campaign and ensure that the key message was on point.
Logo of the organization.

Public Relation Executive Manager

May 2013 - Mar 2015
1 yr 11 mos
Jakarta, Indonesia
• Create the brand voice and make sure that all the promotion material both offline and online are aligned with the brand positioning • Create and distribute a monthly press release, media pitches and conduct press conference • Partnership with media and community • Creative copywriting for promotional tools.

Marketing Communication Officer

Aug 2012 - Jan 2013
6 mos
Indonesia
• Cooperate with media and agency for media placement: magazine, newspaper, radio, website and social media • Coordinate with branches all over Indonesia to socialize current product campaign and quizzes • Creative development for advertisement in print ad, radio spot, and banners. • Monitoring all media placement, social media and news coverage about the company
Logo of the organization.

Public Relation

Jul 2010 - Jul 2012
2 yrs 1 mo
Jakarta, Indonesia
• Responsible for strategic corporate campaign in ATL and BTL activities with media and partners. • Works with agency in developing ads (photoshoot and video shooting) • Supervise built-in advertisement in cooking show and infotainment • Conduct press conference and create press release, build good relationship with the press.
Logo of the organization.

Media Relation Officer

Sep 2008 - May 2010
1 yr 9 mos
Jakarta, Indonesia
- Responsible for the media coverage (planning, buying and cross media promotion) - Responsible for making press conference - Responsible for press handlings in Global TV Events
Logo of the organization.

Promotions Officer

May 2007 - Aug 2008
1 yr 4 mos
Jakarta, Indonesia
- Responsible for strategic corporate promotion in Below The Line activities for women media (Nakita, Nova, Kawanku) - Conduct press conference
Logo of the organization.

Wealth Management Advisor

May 2006 - May 2007
1 yr 1 mo
Jakarta, Indonesia
Offers financial advice to high net-worth clients, conduct financial planning, investment management, and assist in preserving and generating wealth

Education

Logo of the organization.
Administrasi Niaga
2001 - 2005

Licenses & Certifications

De Heus Asia Internal Trainer

VMP Academy
Credential ID: 3103/DEHEUS_VMP/2023
Issued Mar 2023
No Expiration Date
Semesta Akademi
Credential ID: 00291575326022022
Issued Feb 2022
No Expiration Date