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May 2021 - Present1 yr11 mos• Organized 10 online and offline networking events in 6 months with total participants of 1,500 people • Recruited 60 corporate managers & chief executives, professionals, and serial entrepreneurs as mentors and speakers for international startups • Arranged 50 matchmakings between VCs, mentors, and entrepreneurs • Initiated social media strategy to boost double-sized Facebook followers and reached 10 times more people in 6 months • Coordinated between overseas and domestic, central and local, public and private entities
MCI & Trade Marketing Director
December 2019 - January 20211 yr2 mos• Supervised a team of 5 to develop B2B2C marketing plans and digital media implementation on an annual budget of US$500,000 • Organized the first-ever Semi-Virtual Sales Mission to be attended by 19 vendors and 17 buyers, and conducted a total of 300 B2B appointments • Pitched daily stories via Hawaii's Facebook of 2.4 million global followers, Instagram, YouTube, and Pixnet with timely interactions • Planned and conducted 7 B2B & B2C Educational Seminars for a total audience of 650 people
Office Director - Taiwan & Hong Kong
March 2019 - January 20211 yr11 mos• Led a team of 8 to serve clients in Taiwan, Hong Kong, and Southeast Asia markets of 700 million potential travelers • Managed Facebook, Instagram, LinkedIn, and Twitter for TravelStoryAsia, sharing travel insights with tourism professionals • Created Medium & Facebook for the new business track of Social Stories Taiwan to share digital media trends and case studies to build a reputation for the services • Pitched to international tourism boards, government, hotel, and other industries to develop new business opportunities
Account Director, China
November 2018 - December 20191 yr2 mos• Initiated Azerbaijan Tourism Board's first presence in China's Northern, Eastern, and Southern regions to reach out to a database of 300 travel agents • Facilitated contract signing with China's biggest Online Travel Agency — Ctrip for an annual marketing campaign worth US$540,000 • Urged the destination to invest in Southeast Asia market in addition to China with the total marketing budget increased by 15%
PR & Marketing Manager
Brand USA Taiwan, Hong Kong & Southeast Asia
September 2014 - December 20195 yrs4 mos• Managed across online and online media channels with a total campaign value of US$1,300,000 outreaching to a consumer database of 150,000 • Coordinated stakeholders of The USA Pavilion at Taipei International Travel Fair for 4 consecutive years, with singular exposure of 75 million impression • Developed B2B2C PR & marketing strategy with an annual budget of US$500,000
September 2014 - March 20194 yrs7 mos• Liaised with colleagues in Taiwan, Hong Kong, China, and Southeast Asia offices to support cross-market projects • Supported destination promotion campaigns for Las Vegas Convention and Visitors Bureau, Hawaii Tourism China, and Qatar National Tourism Council for coordination • Joined pitching for international destinations with strategy inspiration, content creation, and presentation
Account Director, China
January 2018 - July 20187 mos• Achieved monthly PR initiatives by the impression of 32 million with an advertisement value of US$172,000 • Coordinated familiarization trips for social influencers reaching out to 3 million potential travelers • Oversaw the China team of 3 remotely from Taiwan dispersed in Beijing, Shanghai, and Guangzhou
International Olympiad in Informatics
July 2013 - August 20141 yr2 mos• Organized leisure activities for 800 participants from 80 countries during their 1-week stay in Taiwan • Assisted the external communication with corporate sponsors of Acer, Cisco, Schneider Electric, and Chunghwa Telecom • Liaised between the admin, PR, activity, and technology committee internally to organize the international event
Master’s Degree・Corporate and Organizational Communication
2011 - 2012
National Taiwan Normal University
Bachelor’s Degree・Human Development and Family Studies
2006 - 2009
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