* Develop and execute successful SEO strategies
* Manage a team of SEO Specialists
* Conduct keyword research to guide content teams
* Review technical SEO issues and recommend fixes
* Optimize website content, landing pages, and paid search copy
* Direct off-page optimization projects (e.g., link-building)
* Collect data and report on traffic, rankings, and other SEO aspects
* Work with social media and PPC teams to optimize campaigns
* Keep abreast of SEO and integrated marketing trends