🌎e-Commerce Management (B2C Marketing) ✅Achieved a US$1M annual sales goal within 1.5 years: Led a team to exploit and manage EZCast's 12 Amazon/Lazada marketplaces across North America, Europe, and Southeast Asia. Demonstrated expertise in cross-border payments, taxation, logistics, and supply chain management, ensuring strict compliance with product standards such as CE/FCC/UKCA and WEEE. Proficiently skilled in leveraging marketing tools like Google Trends, Google Analytics, and Helium 10 for data analysis and the development of impactful marketing strategies. ✅Achieved a 300% increase in revenue compared to the same month last year while reducing the advertising budget by 50%: Streamlined product categories and implemented pricing and promotion strategies based on market and competitor analysis. Proficient in managing Google/Meta/Amazon ads, leveraging social media, and conducting KOL and affiliate marketing to enhance and drive sales. 🚀Go-to-market Strategy and Execution (B2B Marketing) ✅Online - Achieved 200% YoY growth in business inquiries: Coordinated and executed several product launch marketing plans. Proficient in content marketing, website SEO/SEM, and EDM marketing. Assisted the sales team in managing distributors using CRM tools like Mailchimp. Conducted online webinars via Zoom to introduce new products to customers. Supported clients in establishing local online stores and customer service systems using Shopify, WordPress, and Squarespace, leading to a substantial increase in online business inquiries. ✅Offline - Drove 50% YoY growth in booth visitors: Organized EZCast's participation in global consumer electronics trade shows, including CES, IFA, and Computex.

📣Brand Marketing Strategy and Execution (B2B Marketing) ✅Online - Achieved 50% YoY growth in sales inquiries: Led all marketing activities for Surveon, Infortrend's surveillance sub-brand. This involved competitor analysis, product launch planning and execution, website content development, social media management, press release writing, and creating customer success stories, whitepapers, flyers, and newsletters. ✅Offline - Drove 20% YoY growth in booth visitors: Orchestrated Surveon's participation in global security trade shows, including Intersec and IFSEC, resulting in increased booth traffic and attracting more potential customers.

🎯Project Management (B2C Marketing) ✅Executed successful marketing projects for 10+ prominent brands: Planned and executed online and offline marketing campaigns for renowned brands such as Taiwan Mobile, BenQ, Bosch, Vanish, Macao Government Tourism, Essilor, and more. ✅Online - Achieved 40K+ new users for MyMusic in 3 months with 70% ad budget usage: Created innovative online personality quizzes to recommend personalized music playlists based on user test results, effectively driving user registration for the MyMusic service. The project involved activity design, Google/Facebook/Yahoo ad buying, word-of-mouth marketing, influencer marketing, and MyMusic social media management. ✅Online - Drove 300,000+ views for Vanish Taiwan within a week on Facebook: Responsibilities included conceptualizing the creative idea, writing the script, and overseeing the production of this viral marketing video. ✅Offline - Organized KOL Events/Press Conferences for BenQ and Bosch: Collaborated with a PR agency to co-organize influencer events and press conferences, assisting in the promotion of new products for the brands, and establishing strong relationships with influencers.

💰Organizing Events and Fundraising ✅【AIESEC Youth Speak Forum】Generated NT$2.5M revenue by organizing and selling the tickets for the AIESEC Youth Speak Forum and raising sponsorship alongside my team. ✅【AIESEC Taiwan Career Day】Spearheaded the organization and implementation of AIESEC Taiwan Career Day, drawing the participation of 25 enterprises in talent recruitment activities.