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Avatar of Olivia Huang.
Olivia Huang
MEDIA MARKETING CONSULTANT,STRATEGY, PLANNING
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Olivia Huang

MEDIA MARKETING CONSULTANT,STRATEGY, PLANNING
• Strong organization and communication skills. The ability to understand brief, client’s complicated company structure and coordinate internal departments and resources to deliver. 10 years’ account leading role to deliver media plans and consultancy to client marketing team/management . • Comprehensive skillset to formulate and implement plans to fulfill a wide list of marketing goals, campaign briefs executions, client business objective and wishlist. Solid experiences on research, industry studies & being a strategic thinker to provide media investment consultancy when serving : L'Oreal、P&G、IKEA. • Quick learner for new solutions / technologies and the ability to promptly digest and dig out the opportunities from new knowledge to better meet client's business goal. Entrepreneurship: Business consultant to start up, able to create frameworks and SOP from scratch to enhance client’s biz model while working as crowdfunding consultant at Cacaly. AWARDS | SPECIAL EXPERIENCE Dentsu : Group best new customer's development 、customers service awards. Brand Magazine : Deputy lecture and columnist ESG : B2B marketing across Shih Chien University x TA YA ele. wire&cable. co Group
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cacaFly Int'l Media Co.（funP Innovation Group）
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CHINESE CULTURE UNIVERSITY

Professional Background

  • Current status
    Not open to opportunities
  • Profession
  • Fields
    Advertising
    ・
    Marketing / Communications
  • Work experience
    10-15 years (10-15 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    ・
    Interested in working remotely
  • Desired positions
    Marketing Consultant
  • Desired work locations
  • Freelance
    Part-time freelancer

Work Experience

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Marketing Consultant | Crowdfunding manager TW

cacaFly Int'l Media Co.（funP Innovation Group）
Sep 2021 - Present
MARKETING CONSULTANT Lead the team to develop marketing plans, including consumer insights、marketing 、media strategy and tactics solutions to rising founds. Supervise team in collaboration with cross functions to facilitate daily operation and deliver high founds and ROAs. Client : SUWADA ( lhttps://reurl.cc/e60ZZM) 2 million in three days, reaching the target ahead of schedule with excellent ROAs achieved.

Entrepreneur｜Freelance Planner （Estee Lauder & KGC ）

self-employed.
Jul 2018 - Jul 2021
・
3 yrs 1 mo
SLASHIE （ PLANNER｜YOGA TEACHER | PLANT COUNSELOR ) started up own business while taking parental leave and worked as freelance planner 、yoga teacher and plant counselor. - Freelance planner that co-op with agencies for media planning、annual plan proposal and pitch. - Yoga teacher for 2 classes with 17 students by self-employed. - Plant counselor to work for 「Dentsu x group TW」 for indoor plant decorating and caring.
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Senior Strategic Planning Manager | P&G 、IKEA

Starcom Taiwan
Mar 2015 - Dec 2017
・
2 yrs 10 mos
STRATEGIC PLANNING Planning in pioneering & innovation perspective. Provided communication and coordination between TW | HK (SK-II) , developed regional and local media plans and assured their implementation, recommended budget split per key markets, evaluated with local offices and ensured their proposed package is efficient analysis post performance report. Client: SK-ll 、IKEA、ALCON、AVON
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Media Planning Manager | IKEA、NIVEA、ＭEIJI

Vizeum
Mar 2012 - Feb 2015
・
3 yrs 0 mos
COMMS PLANNING Provides strategic rigor to the implementation of the idea, ensuring integration of the work between creative and media, include messaging frameworks, comms tasks, tactical briefs, and ecosystems. Clients : IKEA 、NIVEA、MEIJI 、GEORGE JESEN、KOREAN TOURISUM
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Section Manager | Abbott 、Hermes 、Canon 、Haggen Dazs

dentsu X 貝立德股份有限公司
May 2011 - Jun 2012
・
1 yr 2 mos
ACCOUNT PLANNING Provided overall consultation for strategy and planning, prepared media plans and made recommendations that best fit the client’s needs. Provided planning with market conditions, evaluated and negotiated media co-op opportunities. Client : CANNON、ABBOTT、HERMES、HAGGEN DAZs
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enior Media Planner | L'Oreal group

Carat Media Agency
Jun 2008 - May 2011
・
3 yrs 0 mos
MEDIA PLANNING calculate how to best and most efficiently reach target consumer. Handled media planning, consulting and research, produced competitive analysis, assisted account service on new business, evaluated and negotiated on media co-op opportunities. Client : Lancome 、SHU UEMURA

Education

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CHINESE CULTURE UNIVERSITY

Bachelor’s Degree
・
germany
2004 - 2008