1. Oversee all operational aspects of the company, including own-brand management, procurement, business development, distribution, inventory, and marketing strategy formulation and budgeting.  - Own Brands: Managed product development for two product lines, fashionable women's clothing and fragrances. This included market analysis, defining brand development strategies, overseeing product development and manufacturing, forecasting sales revenue and gross profit, planning online channel activities (including the official website and external e-commerce platforms), formulating brand marketing strategies and budgets, executing marketing campaigns, and negotiating collaborations.  - Procurement: Developed procurement budgets, planned procurement category ratios, and adjusted them in real-time based on sales performance. Selected procurement items based on profit margins and category ratios, planned the listing of procurement items, and scheduled procurement item promotions.  - Business Development: Assisted colleagues in business development and collaborated with suppliers. - Distribution: Set monthly performance goals for the official website and external e-commerce platforms, planned and organized website activities, and supported colleagues in achieving performance goals.   - Inventory: Monitored inventory levels for each product and adjusted procurement quantities and production volumes for own-brand products. Conducted monthly stocktaking and managed perishable items. - Marketing: Created marketing budgets and revenue estimates, formulated marketing goals and plans, collaborated with marketing companies to execute marketing campaigns. 2. Responsible for human resource management within the operations department, including:   - Recruitment - Establishing KPIs for team members in the operations department - Regularly reviewing team members' performance - Developing bonus policies and calculating bonuses

Agora is an American publishing group with over 30 years of history, currently offering online financial services and having subsidiaries in 15 countries worldwide. The Oxford Club is a brand under the Agora Group. In May 2022, we initiated operations in Taiwan under the name "Taiwan Oxford Club."  American Agora Corporate Website: https://theagora.com/ American Oxford Club Official Website: https://oxfordclub.com/ Taiwan Oxford Club Official Website: https://oxfordclubtaiwan.com/ 1. Managing the allocation of a monthly marketing budget of $40,000 and achieving performance targets. 2. Planning, optimizing, and analyzing FB and Google advertising strategies. 3. Creating social media and digital advertising materials, including copywriting, video scripting, production execution, whiteboard animation creation, and live broadcasting. 4. Analyzing the effectiveness of social media and digital advertising campaigns. 5. Developing email marketing strategies and conducting data analysis. 6. Crafting email marketing copy. 7. Reporting marketing data and future plans to the American headquarters on a weekly basis.

https://www.david-maisie.com/https://www.david-maisie.com/ 1. Official website content management and SEO. 2. Annual marketing budget planning and sales target achievement. 3. FB and Google advertising strategies planning and optimization. 4. Online Community (FB, LINE, IG) operating and data analyzing. 5. Planning and executing KOL, KOC cooperation projects. 6. Media procurement 7. Official website campaign scheduling. 8. Official website data tracking. 9. Competitor analysis. 10. Negotiating and bargaining with foreign suppliers. 11.Achieve KPI, ROAS 4~5.

The Dylan Institute is based in Irvine, California, USA, and encompasses real estate transactions, real estate agent, and mortgage broker training programs, as well as real estate financing and loans. Its primary clientele consists of the local Chinese community. During this time, I worked remotely.   Responsibilities:  1. Management of social media operations, including YouTube, Facebook, and WeChat Official Accounts. 2. Formulation of advertising placement strategies and data analysis. 3. Writing guest articles for real estate columns in U.S. Chinese media. 4. Planning and executing member engagement programs.

https://www.milkxtw.com/ 1. Formulated strategies and objectives based on market trends. 2. Set performance targets, prepared budgets, and managed costs. 3. Established team and individual KPIs (Key Performance Indicators). 4. Restructured the organizational framework to optimize productivity and value. 5. Developed "Wave News," a trend-focused video series, including content creation, external platform collaborations, and e-commerce initiatives. 6. Oversaw the content, projects, events, distribution, and business aspects of "milk" and "milk X" magazines. 7. Integrated media resources and advertising clients, organizing VIP events for advertising clients periodically. 8. Assisted team members in resolving execution-related issues to achieve work objectives.

1. Managed the content of the QUEENmagazine. 2. Prepared budgets and performance targets. 3. Planned and executed the production, distribution, and overseas licensing of expert-authored book series. 4. Facilitated internal communication and coordination between departments, including collaborating with the Marketing and Distribution Department to develop PR event strategy direction, assisting the Business Department in project planning, and establishing effective communication channels with partner brands and advertising clients on behalf of the QUEEN magazine.

1. Planned and coordinated the overall fashion segment for Harper's Bazaar. 2. Oversaw the execution of cover stories featuring prominent individuals. 3. Authored trend reports and designer profiles; conducted personal interviews with renowned designers such as Karl Lagerfeld, Marc Jacobs, and high-level executives of the LVMH Group in the Asian region. 4. Provided guidance and supervision to fashion editors in the execution of related fashion segments. 5. Assisted the Sales and Marketing departments in planning and executing projects and events commissioned by advertising clients.