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陳佩怡
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陳佩怡
-團隊合作 大學就讀傳播系,在校期間擔任過各項系上活動總召(迎新茶會、傳播週公關比賽、畢展行動研究類)以及系學會副會長,有許多團體合作的經驗,我也喜歡團隊合作完成挑戰,我相信這些與他人合作完成一件事的經驗,會幫助我如何同事合作完成任務。 在上一份工作裡,無論是協助新人適應環境,與他們一同完成主管交辦的任務,還是與客戶窗口維持良好關係都有獲得主管肯定,離職之後我跟之前的同事和客戶都還有保持聯絡。 -跨領域經驗 我的上一份工作是數位行銷,我需要接觸到不同領域的行業,我自己有接觸到的業者領域包括:金融、電商、醫美、環保 NGO 團體。因為客戶的產業都不同,我需要了解客戶的產業,才能做出適合的行銷策略。 -關注時事議題,為客戶做好準備 透過數位行銷的工具,像是:追蹤碼、廣告後台、網頁檢測等優化客戶的網站與廣告內容;並且隨時關注 FACEBOOK、Google 更新的社群規則,以提醒客戶,例如:美國大選期間盡量不要使用跟美國大選有關的字眼,以免被警告或降觸及。 另外我會關注國內外發生的時事議題,因為這些都有可能會影響客戶,尤其是金融業,發生疫情、戰爭等都會連帶影響匯率以及客戶推出的產品,所以每周都會跟主管討論最近的國內外大小事以及這件事對客戶的影響。 -主動發現問題並解決問題、負責任 大學擔任系學會副會長時,發現過去學長姊籌備活動的資金來源多半是靠街頭募款與同學的系費,因為能募到的錢較少,會造成活動的經費常常不足,而且當地商家長期下來對學校觀感不佳,所以我詢問了其他學校的朋友如何募款後,將活動企劃書寄給企業、基金會甚至是廟宇等,願意贊助學生的組織,成功地解決了系上經費不足的問題。 在上一份工作時,我發現醫美客戶的醫師名稱出現在曾經服務過的醫美診所,告知我們的客戶後,因為客戶跟醫生不方便直接請那間醫美診所將名稱拿下來,於是在經過客戶同意後,以消費者的角度打電話去提醒那間醫美診所那位醫師已經不在那邊服務,過了幾天那間醫美診所重新調整了醫生名單,順利的解決客戶的煩惱。
點悅
輔仁大學
台灣屏東縣
Professional Background
Current status
Unemployed
Profession
Marketer
Fields
Advertising
Work experience
Less than 1 year (Less than 1 year relevant)
Management
None
Skills
Word
powerpoint
Google Analytics
Facebook Ads
Google Ads
Google Tag Manager
Languages
Chinese
・
Native or Bilingual
English
・
Beginner
Highest level of education
Master
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
行銷企劃
Desired work locations
Kaohsiung City, Taiwan
Freelance
Non-freelancer
Work Experience
數位行銷助理
點悅
Jul 2020
-
Apr 2021
・
10 mos
.醫美、電商品牌、金融 數位行銷顧問 協助客戶解決數位行銷相關問題,例如:網頁優化、電商平台選擇與 上架、數位行銷策略建議 .數位廣告投放 Google Ads, FACEBOOK Ads 投放,以及網頁追蹤碼埋放與網頁檢測
Education
輔仁大學
Master’s Degree
・
大眾傳播學所
2015 - 2020
Activities and societies
2016年 教學助理 2016年 資訊視覺化課程 火場⿁抓⼈-懶⼈包(火災逃⽣⼩知識) 2020年 碩⼠論⽂ 《線上旅遊資訊搜尋⾏為、資訊品質與線下社會影響對個⼈旅遊意圖之影響》
南華大學
Bachelor’s Degree
・
傳播學系
2011 - 2015
Activities and societies
2012年 南華傳播系101迎新茶會總召 2013年 南華⼤學傳播系⾦傳獎公關總召 2013年 南華⼤學校刊《雲報》主編、記者 2013年 7⽉-2014年5⽉ 南華⼤學傳播系系學會副會長 2015年 教學助理 2015年 公關畢展 公益野餐會⼯作⼈員 2015年 南華⼤學傳播系畢展⾏動研究類總召