Directs all marketing initiatives, internal communications, employee engagement, and brand building for Capita in South Africa. Responsible for both Capita and Client brands. DELIVERABLES: Develop and implement communication, marketing, and engagement strategies that support the mission of the organisation, enable growth, and enhance brand perception within the business sector and beyond. Proactively and reactively leading communications and marketing initiatives. Communication design and information-development to support internal communications plan. Design marketing collateral and write case studies in support of new business and growth proposals. Brand design and installation across all Company and Client operations and buildings. Ensuring employee engagement is systematic, effective, and sustainable. KEY RESPONSIBILITIES: Management and leadership: Support strategic leadership for Capita by working with senior management and global leaders. Communication, marketing, and engagement strategy: Develop a costed implementation plan to clarify the role colleagues will play in realising the strategy. Develop measures to evaluate the impact and drive continuous improvement. Lead the implementation of communication strategies, including the website, social media, e-communication, marketing, and media. Produce high-quality content, publications, and files, including presentations, reports, and other documents. Ensure content is clear, concise, and well-written. Employee Engagement: Identify our stakeholders and develop a plan to develop and maintain positive relationship and partnerships. Provide teams with engagement strategies through a variety of channels. Conferences and events: Plan, develop, and deliver high quality events for Capita and its partners. Establish a marketing and PR strategy for events and and attract appropriate PR and publicity from relevant sources. Planning, developing, and implementing effective marketing strategies. Supporting the bid and sales team with data and insights to facilitate future growth.

Lead all marketing initiatives from Digital Campaigns, to Advertising and Creative. Brand Management. KEY RESPONSIBILITIES: Ensure the brand message is consistent and strong across all channels and marketing efforts (events, email campaigns, web pages, promotional material). Analyse consumer behaviour and identify customer personas Identify opportunities to reach new market segments and expand market share. Monitor competition. Boost brand awareness by coordinating sales and marketing efforts. Participate in monthly, quarterly and annual planning of company objectives. Prepare and manage Marketing department budgets.

DELIVERABLES: Internal & External Communications Internal & External Marketing Employee Engagement Brand Management KEY RESPONSIBILITIES Response to information requests contained in tender documents. Development or management of communication and information programmes to maintain favourable perceptions of an organisation's accomplishments and agenda. Formation or maintenance of cooperative relationships with community, consumer, or employee groups. Develop and edit Capita publications for internal and external audiences, including employee newsletters, business reports, case studies, etc. Meet with other managers to identify trends or key group concerns, or to offer advice on business decisions. Consult with service providers and suppliers on marketing campaigns. Prepare marketing strategies based on knowledge of business objectives, market characteristics, prices, and markups. Conduct market research or analyse their findings. Advise business on local, national, or international factors affecting sales. Manage the communication and marketing budget. Develop the communications and engagement strategy in alignment with company strategy. Create reward, recognition, and recognition programs. Coordinate the hiring, training, and performance evaluations of communications and marketing personnel. Participate in promotional activities and industry events e.g. Summits and Industry Awards.

Internal Communications Multimedia Design and Production PR and Advertising Event Coordinating Employee Engagement

I managed Niche Communications' online marketing tool (Storefront portal) launched in 2010. Spent a period working in the UK on online software to empower end users to manage their brand presence through print and other marketing collateral products. KEY RESPONSIBILITIES: Graphic Design, Motion Design, Web Application Development, Web-based Video, Brand/Product Management and Marketing, Online Software Management. Management of Operations and Departments (Storefront, Design, DTP - Design and Production software). Managing online marketing portals, designing and developing online standard and branded templates, establishing user/approval accounts, setting and managing monthly budgets. Create marketing campaigns, develop email marketing campaigns, create sales & marketing strategies, and prepare formal presentations and personal proposals. Keep client relationships up to date; purchase orders & billing; courtesy calls, mails, and client visits. Promoting brands using digital advertising channels, such as animated videos on YouTube or banner ads on company websites, in an effort to reach consumers. Determining brand expansion and priorities, ensuring the organisation's mission, programs, products, and services are consistently presented in a positive light to all stakeholders and clients, managing creative and design solutions and mentoring all creative, communicative, and traffic employees.

Multimedia Design and Production Brand Management KEY RESPONSIBILITIES: Implementation and management of corporate identity, advertising (instore and outdoor), store layout planning, merchandising, strategic event planning, and design implementation. Implementing specific brand initiatives and theming of events for maximum brand exposure e.g. roadshows, expos, etc. Advertising campaign strategy, visualisation and integration, using both below-the-line and above-the-line media.

DESIGNED FOR: ABSA; SABC, Investec, Capitec, Coronation Fund Management, Madison Funds, Phoenix Global Invest, The Coca-Cola Company, Newmark Hotels (Queen Victoria Hotel, Dock House Boutique Hotel, Victoria & Alfred Hotel, Ambassador Hotel), Cape Town Tourism, Brandhouse, SAB (The South African Breweries), Cycle Lab, Butlers Pizza, Steers, Ceres Fruit Juices, Clover, Chaos Computers, MTN, HTH, Pam Golding, Plascon, SMS2SOS, The Parliament of South Africa, FIFA (2009 FIFA Confederation Cup; 2010 FIFA Soccer World Cup), etc. KEY RESPONSIBILITIES: Managing the brand application and integrity through maintaining key strategic elements and their application in various communication and branding elements. Unlocking incremental brand value through the design of supporting materials that feature the brand. Creation of new identities for products and organisations in accordance with brand guidelines and business strategies. Final artwork preparation for production; knowledge of diverse printing methods, understanding of printing materials, colour usages and applications, and brand identity control.