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Google UX Designer

Coursera

LINE LAP Ads

LINE

Facebook BluePrint

Facebook

Google Analysis

Google

Creative and passionate Marketing & Sales professional with excellent communication and interpersonal skills. I consider myself to be an ambitious, charismatic results-driven, with a proven ability at continuously achieving year-on-year sales targets and growth. 

．7 years of experience in Brand and Integrated Marketing Strategy, Advertising, PR, Digital Marketing, and E-commerce.
．Cooperate with over than 50 brands and performed 200+ press conferences
．Media communications and advertising optimization expert in 20 industries, such as cosmetic, fashion, finance, consumer electronics, real- estate and FMCG industries, etc.

2015 全球品牌策畫大賽(40個國家入決賽)/亞軍
2014 海峽兩岸市場調查競賽(150組隊伍)/優選
2013 撞球校隊/隊長/全國大專盃單打乙組/亞軍
2012 台北大學飛鳶盃個案競賽(600組隊伍)/入8強
2011 TBSA全國創新企劃競賽(350組隊伍)/入8強

國立聯合大學 National United University

Account Manager @ ROCKETEC

Ya Lin, Chen (Polly)

ROCKETEC

Account Manager

．Full ownership of distribution partner e-commerce marketing, including planning, content development, execution.
．Conduct keyword research and selection for pay-per-click campaigns to maximize budget while hitting key business objectives such as traffic, sales, and ROI/ROAS goals.
．Analyze and maintain ad spending according to a set budget, and optimize as needed.
．Produce weekly campaign performance reports.
．Assist the Director of Demand Generation with tactical campaign development and expansion of existing paid search marketing campaigns.
．Create a creative paid media strategy based on analytical observations.
．Manage bids using customized campaign settings, automated bidding strategies, and remarketing strategies.
．A/B test ad copy, design, and/or landing pages for campaign optimization.
．Execute and maintain social media campaigns

台灣台北市

Strategic Plainning
．Manage the schedule of streamers and plan the job processing for them.
．Drive the development of our roadmap, shape requirements, and lead all aspects of key projects to completion.

Operations
．Lead all aspects of workflows between reporting improvements, bug diagnostics, user testing, QA, and dashboard development.
．Continuously refine and improve processes to build efficiency in our operations.

Communications
．Define and lead training and self-service materials to drive the adoption of reporting solutions.
．Partner with key business intelligence, marketing analytics and marketing technology for the majority of workflows.

台灣台南市

Musemodel

Senior Sales Manager

- Manage all of the advertisement agencies(Google, Yahoo, Facebook, Broadcast Network, etc AD). To make sure the budgets work efficiently and keep ROI reasonable.
- Manage all of the commission agents(Ruten, Pchome, Payeasy). To make sure the merchants expose on their website efficiently and keep ROI reasonable.

Responsible for both product strategy and product marketing.
- Defined product strategy and roadmap.
- Gathered and prioritized product and customer requirements.
- Delivered market & product requirement documents and product specifications.

UI/ UX
- Make sure the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.

17Life_康太數位整合股份有限公司

Project Manager

[Marketing Strategy]
．Maintain relationships with clients by daily contact and report
．Comprehend clients' requirement to discuss an effective and reasonable KPI
．Competitor analysis on all aspects of strategy across the market.

[Facebook, Amobee, DBM, Tubemogul, DSP etc, AD Optimization]
．Data-driven performance analytics and daily report
．Optimise the campaign's performance and quality of traffic via Facebook and Google Analytics.
．Pixel(cookies) and fanpages insight application for AD delivering strategy
．Internal and external media trainer

adGeek

Advertising Optimizer

．Managing E-commerce websites and merchandising with SuperLanding, ShopLine, Taobao, Alibaba, Elf, Tenom.
．Advertising online and optimizing performance through Facebook and Google ads.
．Website architecture and creating content with a logical consuming mindset.
．Produce, analyze, and deliver reporting on digital marketing KPIs including traffic, CPA, CR, ad spend ratios, and overall growth and health of digital marketing channels.
．Document, develop, and evolve tools and processes to support business needs and ensure data integrity.
．Manage A/B testing and experimenting on digital channels, landing pages, and creatives to maximize conversion rates.
．Create best practices and retargeting campaigns, SEO/SEM, affiliate marketing, email, online custom content, blog integration, and other new emerging digital platforms.

playGeek

 Founder

Key Project Management Responsibilities:
．Deliver project stakeholder updates and escalations as appropriate.
．Ensure project milestones are executed according to budget and schedule. Document and archive all non-standard solution recommendations, exception approvals and decision history.
．Provide strong cross-functional team leadership and project oversight to global teams, including vendors, downstream third parties and customer resources.
．Drive on-going productivity efficiencies and process improvements through project stabilization
．Secure commitment to change initiatives to ensure project success through complete adoption

Additional Responsibilities:
．Manage statutory upgrades and updates to existing deployments
．Manage or participate in other projects and initiatives as needed
．Back-up manager and/or support team members as required

Ya Lin, Chen (Polly)’s posts