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黃翊禎
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黃翊禎
擁有三年以上行銷專案規劃與執行經驗,曾經擔任OMO行銷專案負責人。熟悉數位行銷,包含網站建置(WP)、社群經營、數位廣告投放和跨境電商營運等事務。擁有平面設計的經歷,同時具備專案管理、跨單位合作與資源調度的能力。樂於溝通且勇於接受挑戰,希望能結合過往經驗、所學與熱情,為貴公司創造更多的價值。
廣趨勢國際行銷
國立台灣大學
Taichung, 台灣
Professional Background
Current status
Unemployed
・
Not open to opportunities
Profession
Brand Marketer
・
Digital Marketer
・
Marketing Strategy Planner
Fields
Marketing / Communications
・
Advertising
Work experience
4-6 years (2-4 years relevant)
Management
I've had experience in managing 1-5 people
Skills
Word
PowerPoint
Excel
Photoshop
Illustrator
WordPress Website Building
Facebook Advertising
Marketing Campaigns
Languages
English
・
Fluent
Highest level of education
Bachelor
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
Project Manager
Desired work locations
Taipei City, Taiwan
・
Taichung City, Taiwan
Freelance
Non-freelancer
Work Experience
行銷企劃
廣趨勢國際行銷
・
Full-time
2월 2019
-
12월 2022
・
3 yrs 11 mos
1.替餐飲業客戶規劃全國性線上兒童著色競賽活動,合作單位包含MOMO親子台、KKBOX、康軒文教、樂苗文創等國內知名企業。 2.代餐飲業客戶舉辦4+場線下實體親子台藝人活動,每場活動均帶來300+到店人潮。 3.與異業合作,透過通路上架、曝光交換和獎品交換等策略,達成雙贏局面。 4.為客戶提供SEO網站建置與Facebook、Google廣告投放計畫,擬定適合的廣告投放策略。 5.撰寫媒體新聞稿。
產品企劃
廣趨勢國際行銷
・
Full-time
2월 2018
-
2월 2019
・
1 yr 1 mo
1.市場調查:進行金融科技產業趨勢調查、競品市場分析與構思產品定位,暸解相關法遵議題,出席金融科技園區說明會。 2.產品企劃:與外部顧問共同研議產品商業模式,定位產品受眾,規劃產品使用流程。 3.撰寫營運企劃書:包括草擬使用者條款、隱私權政策及會員問答集等相關文件。
設計助理
廣趨勢國際行銷
・
Full-time
3월 2017
-
2월 2018
・
1 yr 0 mos
1.依據客戶需求,製作電商官網和粉絲專頁所需之視覺設計物。 2.規劃網站與粉專的行銷活動,並代為操作投放Facebook廣告。 3.經營客戶的粉絲專頁期間,提升1200個以上的自然粉專點讚數。 4.廣告投放期間,單月最高為童裝類客戶增加100萬以上營業額。
Education
國立台灣大學
Bachelor’s Degree
・
生物產業傳播暨發展學系
2011 - 2015
Licenses & Certifications
Google Analytics (分析) 個人認證
Skillshop
Credential ID: 17019367
Expires 11월 2023