St. Louis Metropolitan Area, USA
-Managed advertisement guidelines for Ford Co-op program, ensuring accuracy of advertisements and adherence to brand standards
-Monitored dealer websites and conducted daily testing ensuring functionality, navigation and optimal user experience
-Conducted a social media research project for Lincoln Motor Company, monitoring dealer social platforms and tracking trends on Facebook, Twitter, Instagram, and YouTube.
-Evaluated social media performance by tracking analytics such as engagement, views, and reach
-Supported Southwest Corporate team by reviewing Tier 1 national advertisements, landing pages and creative assets against brand guidelines
-Communicated guideline compliance and non-compliance to Southwest personnel, partners, and contractors
-Vice President of Public Relations for company Toastmasters, actively promoting and generating awareness for the organization
-Created and distributed press releases and flyers for Toastmaster events