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Porcia Robinson
Senior Marketing Compliance Associate at Red Ventures| Digital Marketing| Branding| Freelance Social Media Content Writer
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Porcia Robinson

Senior Marketing Compliance Associate at Red Ventures| Digital Marketing| Branding| Freelance Social Media Content Writer
Hello! I'm Porcia, a versatile Senior Compliance Associate and seasoned freelance social media content writer with a strong background in digital marketing. My areas of expertise lie in brand strategy, social media marketing, and content strategy. My unique skill set equips me with the ability to assist companies in developing compliant and impactful marketing campaigns across diverse industries. With an in-depth understanding of digital marketing principles and a knack for crafting engaging content, I have successfully executed campaigns that drive business growth and elevate brand reputation.
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Fiverr
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Lindenwood University
Charlotte, NC, USA

Professional Background

  • Current status
    Employed
    Open to opportunities
  • Profession
    Risk Management Specialist
    Brand Marketer
    Digital Marketer
  • Fields
    Finance
    Digital
    Advertising
  • Work experience
    10-15 years (6-10 years relevant)
  • Management
    I've had experience in managing 5-10 people
  • Skills
    Brand Marketing
    Regulatory Compliance
    Risk Assessment and Management
    Social Media Marketing
    Content Writing
    Advertising and Promotion
    Copy Editing
    JIRA Project Management
    Asana
    canva
    Microsoft Office
    excel
    powerpoint
  • Languages
    English
    Fluent
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Brand marketing
  • Desired work locations
    Charlotte, NC, USA
  • Freelance
    Part-time freelancer

Work Experience

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Social Media Content Writer (Freelancer)

Jan 2022 - Present
-Collaborate with diverse clients to develop customized social media content tailored to their unique brand voice, tone and target audience -Research and analyze competitor's content to identify areas for differentiation and develop unique content recommendations -Create engaging and persuasive social media captions that increase user engagement and drive brand awareness
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Senior Marketing Compliance Associate

Nov 2018 - Present
Fort Mill, SC, USA
- Reduce marketing partner's risk and legal liability by ensuring online content is up to date and aligned with each partner's brand guidelines and expectations - Identify potential UDAAP and Regulation Z risks and propose solutions for user experiences - Manage partner brand guidelines and communicate product marketing updates to editorial teams and affiliates - Provide content and creative review for digital marketing materials i.e. website, blog posts, social media, paid media and email marketing campaigns - Review, copy edit and publish website content in WordPress to ensure accuracy, consistency, and compliance with industry standards - Create mockups for issuer approval into affiliate marketing programs - Collaborate with marketing teams to conduct influencer research, provide content recommendations and creative solutions
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Advertising Account Representative II

Apr 2016 - Aug 2017
1 yr 5 mos
St. Louis Metropolitan Area, USA
-Managed advertisement guidelines for Ford Co-op program, ensuring accuracy of advertisements and adherence to brand standards -Monitored dealer websites and conducted daily testing ensuring functionality, navigation and optimal user experience -Conducted a social media research project for Lincoln Motor Company, monitoring dealer social platforms and tracking trends on Facebook, Twitter, Instagram, and YouTube. -Evaluated social media performance by tracking analytics such as engagement, views, and reach -Supported Southwest Corporate team by reviewing Tier 1 national advertisements, landing pages and creative assets against brand guidelines -Communicated guideline compliance and non-compliance to Southwest personnel, partners, and contractors -Vice President of Public Relations for company Toastmasters, actively promoting and generating awareness for the organization -Created and distributed press releases and flyers for Toastmaster events

Social Media Manager (Contractor)

Jan 2016 - Apr 2016
4 mos
St. Louis Metropolitan Area, USA
-Managed social media for production company and clients on platforms such as: Facebook, Instagram, Twitter, and YouTube -Curated relevant content to reach the company’s ideal audience. -Created, curated, and managed all published content (images, video and written captions) -Developed and expanded social media community -Created social media calendar and created social media strategies to reach a target audience -Communicated with graphic designer for social media design ( Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter, Instagram etc. and blog). - Tracked social media analytics
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Marketing & Public Relations Coordinator

Jul 2015 - Jan 2016
7 mos
St. Louis, MO, USA
-Managed general office duties and assisting partners as needed, ensuring efficient daily operations -Prepared various documents such as business proposals, TV and radio scripts -Distributed media alerts and press releases to media outlets -Assisted the PR Manager with social media posts for clients, creating engaging and impactful content to promote brand awareness and support strategic communication initiatives
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Branding Team Lead (Contractor)

Jun 2014 - May 2015
1 yr 0 mos
-Brand Team lead for the McDonald's "Good Morning" campaign -Interacted with McDonald's consumers through sampling/distributing products, creating brand awareness, and giving positive impressions -Managed brand ambassadors/ street team for campaign events -Collaborated with PR and advertising team for launch of Good Morning & Drink Runner campaign -Responsible for event scheduling, set up and breakdown, along with capturing photos for social media -Worked alongside copywriter to help create social media posts -Completed and submitted time sheets to payroll for Street Team -Kept track of budget and expense reports

Media Intern

Oct 2013 - May 2015
1 yr 8 mos
St. Louis Metropolitan Area, USA
-Collaborated closely with Producers to support seamless execution of on-site and off-site shoots, ensuring smooth operations and successful production outcomes -Gained valuable hands-on experience in a dynamic news environment, actively participating in day-to-day operations and adapting to fast-paced workflows -Demonstrated strong hosting and interviewing skills, engaging with subjects and delivering impactful content to captivate audiences -Provided administrative assistance, efficiently managing tasks such as scheduling, documentation, and organization to maintain operational efficiency -Assisted with event coordination, contributing to the setup and breakdown of station events, ensuring a professional and well-executed experience for attendees
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Brand Ambassador

Aug 2012 - Sep 2013
1 yr 2 mos
St. Louis Metropolitan Area, USA
-Represented the Jack Daniels Brand as the official ambassador during events and promotions, embodying the company's values and image -Enhance brand awareness and drive consumer engagement for Jack Daniels products -Engaged with potential clients by offering product samples, showcasing the quality and unique characteristics of Jack Daniels beverages

Education

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Bachelor of Arts (BA)
Public Relations, Advertising, and Applied Communication
2010 - 2014

Licenses & Certifications

LinkedIn
Issued Sep 2023
No Expiration Date
LinkedIn
Issued May 2023
No Expiration Date
LinkedIn
Issued Sep 2022
No Expiration Date
LinkedIn
Issued Jul 2022
No Expiration Date
LinkedIn
Issued Jul 2022
No Expiration Date
LinkedIn
Issued Jun 2022
No Expiration Date
LinkedIn
Issued Jun 2022
No Expiration Date
LinkedIn
Issued May 2022
No Expiration Date
LinkedIn
Issued Apr 2022
No Expiration Date