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Pramudya Adji Pradana has over 8 years of experience and is an expert in video content production, graphic design, photography, live streaming, motion graphics, online article writing, and marketing campaigns.

His expertise is creating impactful digital content that enhances brand presence and engagement. Skilled in translating marketing objectives into creative strategies, he leverage a blend of visual artistry and technical proficiency to deliver compelling narratives that captivate and communicate effectively.

Portfolio Pramudya Adji Pradana

Creative Director

Pramudya Adji

Pramudya Adji Pradana is a Creative Director with more than 8 years of experience in digital marketing content creation spanning video production, graphic design, photography, motion graphics, and copywriting.

He successfully led the development of compelling digital content for numerous brands, driving collaboration among interdisciplinary teams including graphic designers, video producers, copywriters, and SEO content writers to deliver high-impact assets across digital platforms. He has a proven track record of producing successful creative digital content, with a strategic approach that ensures every project communicates effectively and achieves its strategic goals.

Telkom University

Hayuk Main Creative Lab

Founder & Creative Director

- Produced client's needs, such as design, photograph, film, event documentation, commercial ads video, etc
- Created a short film campaign for Dizzy Fudgy (2022).
- Produced company profile designs and advertising videos for Rezycology Indonesia (2022).

Jakarta, Daerah Khusus Ibukota Jakarta, Indonesia

As Creative Lead, I collaborate with cross-functional teams including Graphic Designers, Video Producer, Copywriter, and SEO Content Writer to produce high-impact assets across digital channels. My main task is to create a creative idea based on the brief provided by the company. These ideas will later be produced in various formats, such as video, live streaming, design, and writing, depending on needs and the platform used. During the production process, I also take part in leading and supervising the production process within the creative team so that content production remains by the previously agreed brief, and to produce good quality content for the company.

Instagram:
- Successfully increased total engagement on Biznet Gio Cloud Instagram by 132.62%
- Drove significant growth in community interaction, with comments on Biznet Gio Cloud Instagram posts increasing by 2,021.57%

Website:
- Grew total organic search traffic for biznetgio.com to 165.5K visitors
- Expanded biznetgio.com's keyword profile by 10.1K keywords, with 75.46% of the organic search traffic driven by Indonesian users

Youtube:
- Generated 246,624 views and 6,541 watch hours
- Achieved wide video reach with 1.1 million impressions

Others:
- Successfully in creating an event identity for the AI Hackathon: Code for The Nation 2022 event organized by Biznet Gio Cloud, IT Del, and AI Research, as well as being the creative lead at the event
- Successfully conceptualized creative assets for the Biznet Gio Cloud and Biznet Data Center press conference which was attended by various national media

Biznet Gio Cloud (PT Biznet Gio Nusantara)

Creative Lead

- Directed all the official content video production, especially for the YouTube channel of the company. Directed from concept, production, and post-production, to finally publishing.

- Produced videos for YouTube ads or social media ads every month, according to the ongoing promo.

- Successfully created a video Tour of Biznet Data Center which was watched by more than 20,000 viewers.

- Became a videographer, sound operator, and editor in producing a podcast entitled GIO One on One Season 1 successful podcast with a YouTube audience of more than 15000 views.

- Successfully conceptualized creative assets for the Biznet Gio virtual press conference which was attended by various national media.

- Successfully created YouTube programs such as Success Story, Webinars, How-To content, etc. This made Biznet Gio's YouTube channel grow to 2,000 subscribers with more than 238,000 viewers and achieved impressions CTR of YouTube up to 4.6%.

Video Production Supervisor

- Produced videos, especially for the YouTube channel of the company. Prepared from pre-production, production, and post-production

- Improved the quality of YouTube content production both in terms of taking pictures, stories, and editing

- Accelerated the number of Biznet Gio Cloud YouTube subscribers in the first 1 year, from 460 to 1300 subscribers

- Analyze industry trends and adjust the content strategy as needed

Videographer & Video Editor

- Produced photo and video content to introduce Saint Barkley products with new and fresh concepts. This has succeeded in giving a new feel to Saint Barkley's social media and website.

- Improved follower interaction and Saint Barkley's online sales by giving a new style to Saint Barkley's product catalog photos posted on social media and Saint Barkley's website.

- Documented several events held by Saint Barkley or collaborated with Saint Barkley.

- Successfully became a creative director in one big project that is a collaboration between Saint Barkley, Datsun Indonesia, and Educate Yourself.

Wilayah Metropolitan Bandung, Jawa Barat, Indonesia

Saint Barkley

Videographer & Photographer

- Created creative concepts for content on the social media of Rumah Kedua Media
- Take photos/videos of music events and publish them on social media
- Managed Rumah Kedua Media's social media account

Rumah Kedua Media

- Produced creative content for the event that was held by Rumah Kedua, and also edited the images
- Documented events held by Rumah Kedua, and also edited the photos or videos
- Creative director in several events held by Rumah Kedua

Rumah Kedua Event Organizer

- Created a flyer design and brochure related to information about the event that the company held.
- Created documentation about the event that the company held.
- Created a short documentary and motion graphic for project IPPA cooperating with Chevron through the Capacity Building to Enhance Posyandu Service (CAPS) program in Riau.

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