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Praveen Salim
Demand Planning & Strategy (Middle East, Africa & Asia Pacific Emerging Markets) at Ford Motor Company
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Praveen Salim

Demand Planning & Strategy (Middle East, Africa & Asia Pacific Emerging Markets) at Ford Motor Company
Exploring and Learning!
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Ford Motor Company
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Bharathidasan Institute of Management Tiruchirapalli
Chennai, Tamil Nadu, India

Professional Background

  • Current status
    Employed
  • Profession
    Strategic Planner
  • Fields
    Strategy
    Automotive
  • Work experience
    6-10 years (6-10 years relevant)
  • Management
    I've had experience in managing 5-10 people
  • Skills
    Strategic Partnerships
    Digital Marketing
    E-commerce
    Growth
    Negotiation
    Strategy
    Business Development
    Demand Forecasting
    Demand Planning and Forecasting
    Data Analysis
  • Languages
    English
    Professional
    Hindi
    Professional
    Malayalam
    Native or Bilingual
    Tamil
    Fluent
  • Highest level of education
    Master

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Business Head
  • Desired work locations
    Chennai, Tamil Nadu, India
  • Freelance
    Non-freelancer

Work Experience

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Demand Planning & Strategy

Jul 2021 - Present
Chennai, Tamil Nadu, India
- Financial Planning Volume (FPV) development for International Markets Group (IMG) markets. - Understand and study EV industry development. - Analysis of product plans, competitor actions, distribution channels, branding plans, consumer purchase behavior and other relevant information to develop objective volume forecasts for current and future products. - Track assigned markets on Government Policy /regulation changes, Consumer demographics, Sales historic trends, Market trends, External forecasts etc. - Support Special Volume Studies – Forecast for new models to support advanced product strategy and to support cycle plan decisions. - Develop presentations and variance analysis reports for management reviews.
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Regional Supply Head

Dec 2019 - Jun 2021
1 yr 7 mos
Chennai, Tamil Nadu, India
Enabling growth and expansion of South India (AP | Telengana | Tamil Nadu | Kerala) - Handling a team of BDMs to grow the regional supply of the zone - Negotiating and onboarding the best properties of the zone
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Growth Manager

Mar 2019 - Nov 2019
9 mos
Bengaluru, Karnataka, India
Major Responsibilities: - Discovered and interacted with new hotel partners to onboard them to be a part of Treebo Hotels - Handled negotiations with the hotel partners to ensure profitability for Treebo - Managed Partner onboarding during the entire process from sign up until launch
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Head Of Marketing

Apr 2017 - Nov 2018
1 yr 8 mos
Vadodara, Gujarat, India
Striving towards making a difference in the world of fashion and fashion designers! Key Achievements/Tasks: - Played the pivotal role in increasing the revenue of the company from 1.75 Lacs in 2016-17 to 44 Lacs in 2017-18 (25X Growth). Made the offline revenue channel cash flow positive under my leadership using Fashion Exhibitions and Multi-Designer Stores - Through market research, the brand GetNatty was marketed as a fresh and new designer wear fashion brand. Branding was done with various collaterals and avenues. - Successfully tied up for affiliate marketing with 3 major e-commerce players - Amazon, Mirraw & Sweetcouch. Lead to increase in website hits and sales - Successfully initiated and utilized CRM Lead Management: Acquisition | Activation | Retention of Designers - Growth in designer registrations from 40 to 1600 - 400% improvement - Executed Marketing Automation: Event-Based campaigns | Drip campaigns | Transactional emails. Also handled Product Integrations such as Zapier, Freshsales, Viral Loops, Benchmark Email, Purechat & Zoho CRM - Handled the awareness, engagement and lead generation campaigns for both Facebook and Instagram. Also coordinated and facilitated the SEO operations of the company. - Successfully brought the B2B page ranking from non-existent to page 1 of Google
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Marketing Manager

May 2016 - Mar 2017
11 mos
Chennai, Tamil Nadu, India
Experience in 1) Campaign management -Campaign management involved overlooking and managing the timely delivery of leads to clients. -Guided a team of 6, introduced new lead delivery tools and achieved a lead flow boost of up to 87% -Proactively automated processes to reduce time lag and clutter -Launched an SMS tool for lead generation in collaboration with Product & Tech teams -Created multiple methods to increase lead generation and improved existing mediums drastically leading to a boom in lead flow – new mailer templates, targeted SMS texts, alchemy -Conducted A/B Testing and Subject Line analysis to improve open rates of emails -Handled SEM through Facebook campaigns and Google AdWords campaigns for critical clients -Handled ad-hoc requests put up by sales team in terms of email marketing, FB remarketing, Google remarketing and SMS 2) Marketing -Marketing involved creating strategic partnerships with 2 media giants - Moneycontrol and Hindustan Times -Created presentations and brochures to aid Sales in effective pitch -Managed third party vendors for creative designs, html conversion & email marketing -Handled PR activities with news portals based on insights gained through market research -Designed and executed social media plan to increase brand presence
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Sales and Marketing Intern

Apr 2015 - Jun 2015
3 mos
Technology integration into the distribution network and competitor network benchmarking.

Fundamental Equity Research Analyst (Intern)

Feb 2014 - Apr 2014
3 mos
Kochi, Kerala, India

Education

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Master of Business Administration (MBA)
Marketing/Marketing Management, General
2014 - 2016
Activities and societies
Master of Ceremony for all the events held at BIM
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Bachelor of Science (BS)
Civil Engineering
2008 - 2012
Activities and societies
Member of College Basketball team