Read a lot and write a lot
Read a lot. If you want to learn to write, you should start by reading a lot. Books (both fiction and informative), articles, internet posts.
For example, I read at least one book a week. There are people who read a book a day.
The principle here is simple, so that you constantly have ideas for texts, you need to put these very ideas in your head: reading does a great job with that.
Do a lot of writing. In order to learn to write, you have to... write. As some writer used to say - not without a line.
I can no longer remember a day (apart from weekends) when I haven't written at least 300-500 words. Constant practice solves that. If you're stuck with writing, there's a very simple way to develop your writing skills.
Freelance writing. It means you sit down and start writing whatever pops into your head. It doesn't matter what. And you write for 15 minutes without interruption, regularly, every day.
Yes, it's a certain amount of work, but what did you think would happen by itself?
Idea and purpose
Here it's simple. The idea is what to write about? And the purpose is what to write about? Let's take this article as an example. The idea of this article is to make a cheat sheet on writing texts - simple, detailed and clear.
And there are several goals: to show my expertise on the subject and to attract subscribers and customers to my newsletter.
Once I have an idea and a goal, I move on to a headline.
If headlines don't read, they don't read anything else. That's why headlines should be worked on first. For example, I can't write the text further if I don't have a headline in mind. Although after writing the text, I can completely change the headline to a different one.
The purpose of the first sentence is simple: to develop the headline and make the second sentence read. The main thing is to keep it simple and short.
In general, I recommend using only simple sentences with a minimum of commas and various participles and deuteronomies. No complicated and incomprehensible words. Simplicity and lightness rule.
It's best to start the first sentence with a question or the word how. Or use numbers in it. Such first sentences work best.
Paragraphs are the building blocks of text. To make the text easy to read it should always be divided into paragraphs. Look at the text you're reading now - it's easy to read because it breathes.
Huge bricks of paragraphs of 10 lines is simply not realistic to read. I recommend making the largest paragraph no more than 5 lines and alternating paragraphs of different widths: 3 lines, 5 lines, 2 lines, 5 lines, etc.
The principle is simple: one paragraph makes one thought. One more thing: the first 5 paragraphs create inertia: this is called the slide rule - if you can get through the first 5 paragraphs, you will roll over to the end of the slide.
And one more tip - don't make paragraphs wide: it's uncomfortable to read them that way. By the time your eyes reach from the beginning to the end of a line, they'll get very tired. Don't make readers work - make paragraphs not wide. Pay attention to the width of my paragraphs - they are very easy to "consume".