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A strategic, innovative and open-minded individual, majoring in Marketing with a can-do spirit, works well with key stakeholders, superiors and colleagues to drive results and performance. Adept to working in multicultural environments with regional exposure, like Taiwan, Hong Kong, Malaysia, Switzerland, and China, including living 6 months in Chengdu to set up a Singapore Representative Office.

Beyond professional work, I am a nature lover, volunteer buff and enjoy quiet time with my daughter and family. 

BSc Business and Management Studies (Marketing)

MDIS/University of Bradford

Executive, Community Partnership & Marketing @ Club Rainbow (Singapore) 

Rachel Fernandez

Club Rainbow (Singapore) 

Executive, Community Partnership & Marketing

Managed social media accounts – Facebook, LinkedIn and Instagram.

Increase community awareness through quality content creation and development.

Managed individual fundraisers and donor engagement (previous portfolio).


Achievements

1. One-time donors in 2020 increased by 45% from 2019. Total individual donations in 2020 increased by 6% (~$110k).

2. Built-up community followers for LinkedIn page by more than 100% in 2020.

3. Created the first group of ambassadors and executed the first initiative in 2020, raised $10k through an online campaign.

Developed Go-To-Market strategies (online and offline platforms) for startups to acquire customers and expand to the next growth stage.

Helped startups gain access to large enterprises.

Promoted the Market Access Programme to help startups expand outside of Singapore.

Managed Alumni database and activities.


Achievements

1. Organised the SMU Innovation Fair for 19 Startups who participated as exhibitors and benefitted from it.

2. Created Go-To-Market strategies for 4 start-ups. Homplify, Eventory, LawCanvas, MadeReal.

3. Build partnerships with industry associations. SCCCI, Indian Chamber, International Chamber, ASME.

Singapore Management University | Institute of Innovation & Entrepreneurship 

Manager, Marketing Analyst    

Strategic development and execution of marketing and branding campaigns for Post Graduate and Engineering Programmes. 

Managed marketing budgets and financial review reports for both portfolios.

Responsible for through-the-line activities such as print advertisements, social and digital media platforms (LinkedIn and Facebook), web updates and monthly / contracted email marketing. 

Strategic prospecting, lead generation and re-marketing leads using CRM. Working together with inside sales and programme consultants to meet the organisation's overall targets.

Organised promotional events such as roadshows, corporate functions and exhibitions.


Achievements

1. Launched and managed postgraduate/undergraduate programmes, successfully commenced pioneer classes.

2. Launched 2 microsites for tracking of respective marketing campaigns.

3. Increased lead generation by 30% through various marketing activities. 

Management Development Institute of Singapore 

Assistant Manager, Product Marketing & Management

Executed above-the-line marketing activities (e.g. email marketing, content marketing). 

Explored new partnership opportunities and managed existing partner relationships.

Worked closely with Ad Sales to prepare media kits and other related marketing collateral. 

Coordinated participation in events such as roadshows, corporate functions and exhibitions.

Maintained and grew a subscriber base and led a team of data entry assistants. 

Achievements

1. Trained and guided contract staff for a database project. 

2. Revamped and grew the database by 25K / 80%.


Retail Asia Publishing Pte Ltd

Marketing Services Executive       

Team Lead for Greater China (with 2 other team members).

Strategic Account Coordinator (Alcatel, HP, Foxconn, SCI Sanmina, etc).

Acquired and maintained new global accounts (Avnet, Arrow, Farnell-Inone, RS Components).

Prospect potential distributor, handled business developments and negotiations with the use of SAP.

Organized Sales & Product training for local and global distributors/strategic partners.

Travelled regionally for business purposes.


Achievements

1. Promoted to a senior role managing key accounts. 

2. Improved ties with local and overseas distributors as well as strategic partners.

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