Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in social media b2b/b2c, paid search campaigns, display and video campaigns. • Track, report, and analyze website analytics and PPC initiatives and campaigns • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. • Perform ongoing keyword discovery, expansion and optimization • Research and implement effective ads campaign. • Develop and implement link building strategy • Work with public relation teams to drive SEO in content creation and content programming • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns • Track, report, and analyze website analytics and PPC initiatives and campaigns • Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies. • Optimize copy and landing pages for search engine marketing • Perform ongoing keyword discovery, expansion and optimization • Research and implement search engine optimization recommendations • Develop and implement link building strategy • Work with public realation teams to drive SEO in content creation and content programming • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

- Monitored return on investment of online and social media marketing efforts. - Managed team engaged in ongoing product optimization, account management and ad placement. - Tracked and capitalized on emerging industry trends to boost campaign performance. - Developed marketing content such as blogs, promotional materials, and advertisements for social media.

- Analyzed SEO outreach goals and presented findings to marketing director. - Recommended changes to website architecture, content and linking to improve SEO positions for target keywords. - Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget. - Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.

- Analyzed SEO outreach goals and presented findings to marketing director. - Recommended changes to website architecture, content and linking to improve SEO positions for target keywords. - Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget. - Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.

- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content. - Organized material to research and complete writing tasks. - Completed thorough research into assigned topics.