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Portfolio of marketing projects completed during university.

Marketing Portfolio

Marketing Content Writer

Reuben McClymont

I specialize in copywriting, collaborating closely with product marketers, UX designers, graphic designers, and web development teams to ensure seamless integration of rich content copy and design elements in product pages, landing pages, press releases, social media, and more. My primary objective is to align content with project objectives and effectively address audience needs.

Writing Portfolio

Technical SEO

Semrush

SEO Fundamentals Course

Keyword Research Course

Inbound Marketing

HubSpot Academy

Amazon

Amazon Retail for Advertisers Certification

Amazon DSP Campaigns Certification

Amazon Advertising Foundations Certification

Amazon Advertising Campaign Planning Certification

UX Foundations: Research

LinkedIn

UX Foundations: Interaction Design

UX Deep Dive: Foundational Research

Sketching for UX Designers

SEO Foundations

Google Ads Essential Training

Figma Essential Training: Collaboration

Become a User Experience Designer

Advanced SEO: Developing an SEO-Friendly Website

Advanced Google Analytics

Advance Your Skills as a User Experience Researcher

Conscientious and results-oriented Content Marketing Writer at ViewSonic. Leverages creative skills and strengths in copywriting, content management, keyword research, white-hat SEO, and a meticulous eye for detail to work well under pressure and achieve goals to tight deadlines.

Experienced in full-service FMCG e-commerce management, including content management, PPC ads, digital merchandising, and sales reporting. Also, taught English in Taiwan and provided administrative support for the Highland Council's Civic & Facilities Team, involving writing, proofreading, and editing external communications for the Provost. Supported the Events Manager in civic event operations.

In my honours year at the triple accredited (AACSB, EQUIS, AMBA) University of Strathclyde Business School, I exclusively studied Marketing Modules:
Advances in Consumer Behaviour, Brand Management, International Business Management, Managing Integrated Marketing Communications, Tourism Marketing.

Dissertation Topic: Mitigation of Luxury Brand Dilutive Threats.

Additional Courses Studied:
Economics, Finance, Business Enterprise, Hospitality & Tourism Management, Management Development Program

Strathclyde Business School

Awarded Principal Prizes in Art & Design and Graphic Communication

Millburn Academy

ViewSonic

•   Collaborate with cross-functional teams across B2B Education, business solutions, B2C Creative, Gaming, and Corporate Communications sectors to create persuasive blog, case study, sales sheet, and brochure content.
•   Optimize content across all channels to align with brand guidelines and objectives, utilizing writing, design, SEO, and analytics to enhance brand visibility.
•   Craft and edit press release, policy document, video script, e-commerce rich content, and social media content.
•   Work with UX designers to optimize user experiences across landing pages and email campaigns.

台灣新北市

• Executed full-funnel strategies for the William Grant & Sons account across 5 markets, overseeing SEO
copywriting, localisation, and PPC ad campaign management.

• Boosted conversion rates via A/B testing, keyword research, and competitor analysis to inform content strategy, successfully spearheading a category-leading Q4 content overhaul for WG&S Hero SKUs.

• Managed Looker Studio and Skai dashboards to generate and present weekly, monthly, and quarterly sales and
content performance reports for clients.

• Wrote for LinkedIn, achieving +117% followers and +80.6% engagement growth YoY, maintaining an average engagement rate 73.3% higher than LinkedIn company page averages.

London, UK

Toucan E-Commerce

Client Executive

• Completed a 1-week intensive TEFL training in Taipei, Taiwan, covering both children and adult learners.

• Developed and implemented engaging lesson plans aligned with the syllabus, including assessment administration and evaluation, while also creating specialized curriculum for B2 learners focusing on university-level vocabulary and writing skills.

• Established collaborative partnerships with Teaching Assistants and maintained transparent communication with parents and students to surpass learning objectives.

• Maintained a high student retention rate, delivering approximately 24 contact hours per week to students aged 5-22 in group and 1-1 settings.

• Successfully transitioned to online teaching during COVID-19 closures by adapting existing materials, ensuring minimal disruption.

• Introduced and facilitated the adoption of virtual learning environments such as Google Classroom and Class Dojo school-wide.

台灣台中市

台灣台南市

Shane English School Taiwan & Magic English

English Second Language Teacher

Returned for the 2018 Summer Holidays and role expanded to include:

• Supported organisation and was involved in the running of the 2018 Inverness Highland Games on the 21st of July.

• Organised design and procurement of bespoke civic gifts and Town House-related marketing materials.

• Recorded archival of Town House files in adherence to legislation and Council retention schedules.

• Proofread and edited Official documents and correspondence.

Inverness, UK

Highland Council

Student Placement - Clerical Assistant

• Worked within the Civic & Facilities team (Business Support function) in the Inverness Town House.

• Assisted planning and promotion of events; created and managed complex spreadsheets; proof-read official documents; recorded action notes; and corresponded with external bodies on behalf of the team and on occasion, the Provost and Leader of the City of Inverness and Area.

• Became adept at the Microsoft Office Suite and familiar with business customs and handling correspondence.

• Developed client-facing skills through customer handling.

• Worked on the shop-floor and stockroom.

• Handled customer data in compliance with Data Protection legislation.

• Assisted with end-of-day finances.

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