Lead user experience efforts for all development projects across the Prediction-driven advertising platform, CrossX.

Built the foundation of the product design team, from UX Design as a Service to an embedded UX Design team, and eventually an Infused UX design. Hired and managed a team of 5 product designers, visual designers. Responsible for building the design and research functions, hiring and developing top talent in an extremely competitive market, evangelizing customer-centric thinking and shared UX culture, translating UX to business value through design thinking, and executing interface design across all product lines. Lead the complete customer experience of GoYoMoney.com, a cash-back and shopping rewards website with over 100k active members. Design a cohesive service on websites, browser extensions, and mobile app. Guide designing interfaces that simplify complex processes related to programmatic advertising. Drive the overall development and implementation of a new company rebrand including logo redesign, website, social media, brand guidelines, and brand experiences.

Lead product design works for Quantcast Measure, a powerful cross-platform audience measurement trusted by leading publishers. Lead product design works for Quantcast Advertise Targeting Tool, an AI-Driven Audience Targeting Platform.

Member of Oracle's A-Team (www.ateam-oracle.com) leading the User Experience/Interaction Design within the A-Team. A-Team work with Oracle's most prestigious customers at the forefront of our technology offerings. Spearhead designing and prototyping solutions for our most strategic pre-sales opportunities for our cloud and mobile products. This includes modern and competitive UX/UI designs, innovative UI’s that allow our customers to visualize the proposed solution.

Sr. UX Designer of the enterprise social collaboration product - tibbr at TIBCO. Lead user experience efforts for all development projects across platforms; web, desktop, tablet, and mobile.