LIFESTYLE, EDUCATION & WEB TRIBE (IC) • Built and drove the product design in Hijra Lifestye, and product roadmap to reach product-market fit, and grew the adoption from 0 to 100,000 users in the first 4 months • Driving customer experiences through design, Lead product design initiatives, crafting end-to-end journey experiences, Use user-centric design principles. •Design end-to-end "Ask the Professional," direct consultations with experts on subjects such as Sharia law, product management, Islamic, Business, etc. Resulting in significantly improved product engagement. INVESTMENT & ECOSYSTEM TRIBE (Lead) •Initiated and led improvements in processes, products, and human-centered design, elevating the team's overall performance and fostering growth. • Led a team of 5 designers, Contributing to a positive change in the team's dynamics and influencing design initiatives. Resulting in winning the prestigious Best Fintech Syariah Award at the 6th Anugerah Syariah Republika (ASR) 2022. • Strategized and executed a user-centric product roadmap, significantly enhancing the digital experience. Contributed to business growth and increased customer value. • Coaching and Mentoring: Provided comprehensive coaching, mentoring, and evaluation, resulting in the elevation of the design team's competencies.

Leading multiple tribes (Advertising Platform- TopAds, Content Platform - Tokopedia Play!, Search, and Salam), in TOKOPEDIA ADVERTISING (TopAds) TRIBE • Achieved a remarkable 190% revenue growth, a 30% increase in New Seller Adoption, and an 18% boost in Retention through the successful revamp of the TopAds Dashboard. • Led a team of 6 designers, providing hands-on mentoring and coaching, resulting in maximized team performance. • Created, designed, and executed the TopAds product vision, strategy, and roadmap, significantly contributing to the team's success. • Evaluated and guided the design team, ensuring a focus on critical problems and implementing effective design processes. • Strategic Execution: Formulated and executed the product vision, strategy, and roadmap for TopAds, aligning design processes and resources with creative problem-solving. In SEARCH Tribe: • Empowering Team Leadership: Led a team of 3 designers, mentoring a junior designer to achieve senior status within six months. • Drove increased user satisfaction through active involvement in research, problem-solving, ideation, prototyping, and experimentation. • Cultivated a healthy design culture, ensuring best-in-class experiences, high-quality standards, and improved usability and accessibility. In CONTENT PLAY! Tribe: • Guided a team of 2 designers to enhance their performance, contributing to a more dynamic and innovative design approach. • Conducted design thinking workshops to align design strategies with business objectives, fostering collaboration with stakeholders. • Oversaw user research, problem framing, ideation, prototyping, and experimentation, delivering a cohesive design experience. In SALAM TRIBE: • Played a pivotal role in establishing the Tokopedia Salam tribe, create a design foundation for Tokopedia Salam. • Crafted an end-to-end user journey for Tokopedia Salam, overseeing the entire design process from conception to prototype for the Islamic and Umroh products.

• Achieved a 137% growth in revenue and a 90% increase in Monthly Active Users by Leading the design of the revamped MyTelkomsel app projects, Managed end-to-end aspects, from conceptualization to execution, aligning design strategies with business goals. • Concept, design, delivered, and successfully launched the revamped Telkomsel.com website, resulting in a significant positive shift in user engagement and overall user satisfaction. • Led, analyzed, designed, and provided impactful feedback and solutions for MyTelkomsel & Telkomsel Web, employing Design Sprint workshop, user-centric principles, and Design Thinking. • Optimized project delivery by managing diverse business stakeholders and collaborating seamlessly with internal and external design and development vendors. Through a product manager's mindset, resulting in an increase in project efficiency and a 35% improvement in overall product consistency. ensuring the swift alignment of design, product development with business objectives.

PT. Metraplasa is Joint venture Ebay and Telkom Indonesia • Spearheaded and mentored a team of 2 UX designers, 1 UI designer, and 3 front-end engineers, ensuring cross-functional collaboration also high-quality project delivery. • Conceptualized and launched blanja.com from the ground up, yielding a remarkable 25% surge in conversion rates and an impressive 30% elevation in customer satisfaction. • Executed a comprehensive design approach encompassing competitive audits, heuristic analyses, interviews, quantitative surveys, and the creation of flow wireframes, visual mockups, and interactive prototypes. These efforts significantly contributed to the holistic success and user-centric excellence of the platform. • Improve the design process, implement usability testing leading to a 20% reduction in user experience issues and a 25% increase in product usability. • Implemented a system for tracking and analyzing quantitative design metrics, resulting in data-driven design decisions and a 15% improvement in overall design effectiveness.

PT Aero Systems Indonesia, is a subsidiary of PT Aerowisata and Garuda Indonesia (state-owned airline), a member of Garuda Indonesia group, based in Jakarta, Indonesia its core business is to provide IT Solution for airline industry. I have wide range responsibility based on every projects, from System Analysts, UX designer, creative designer, web designer to mobile application designer.. • Played a key role in a multi-disciplinary team, specializing in UX, Web, Interaction and Visual Design. • Designed user experiences for desktop, tablet, and mobile interfaces for real-time flight data mainframe and Airplane Information System. • Developed the user experience and user interface for Garuda Indonesia's web, mobile, and applications, contributing to a positive brand image. • End-to-End Execution: Executed the entire design process, from wireframing to front-end coding using HTML, CSS, and JavaScript, ensuring a seamless and efficient development cycle.

SCTV, Surya Citra Televisi is National Television, I work here for 4 years, Here is a few things that I do at that time : • Analize, Design & Concepting Design for Web, Commercial Quiz and TV Promo. • Designing Quiz Interface Display • Design Frontend and Backend SCTV Web and System • Providing Web Interface, Visual Design and Graphic Design • Creating Web for Programs, Corporate, SCTV, Liputan6, SCM, Promo Quiz and others • Design Programs Flyer, Ads Graphic and Commercial Banner • Graphic Design for SCM/SCTV Promo • Manage TV Programs Social Media Accounts • Providing Design Support for Web Marketing, and Communication. • Executing Design into Web page with xhtml, css, javascript and jquery. • Optimize the Web Page Load on Frontend side

At Eratel Media Distrindo I incharge of all company graphic and design need: • Provide any Corporate Design needed by Company • Making ads, Newspaper Commercial, Newsletter and etc • Provide Collateral design, such as : Poster, Brochure, Booklet, Design, Printing and various promotion graphic • Create Video and Animation Promo with After Effects and Adobe Premier