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Rocky Shi is the esteemed founder and CEO of Rise Entertainment and concurrently serves as the Co-Founder and CEO of TAOST, TAOST is the rebranded version of RISE. His current home is in London, UK, where he contributes significantly to the entertainment sector.

TAOST Entertainment has innovated a cutting-edge Web 3 and blockchain-supported platform known as TAOST.Club. This platform is dedicated to empowering a wide array of individuals from the realms of animation and film, including professionals, artists, creators, writers, enthusiasts, and beyond. It provides a dynamic environment where members are encouraged to showcase their projects, participate in voting, engage in meaningful interactions for feedback, and share ideas or services. The member Rocky is categorized into three levels: $300, $800, and $2,500, with each level offering progressively more excellent engagement opportunities and influence within the platform's ecosystem.

Rocky's professional journey in London began with extensive management training, leading him to work on various high-profile projects, including the renowned Sanlitun Intercontinental Hotel project, notable for being the only 5-Star Forbes IHG property globally.

A keen investor in the cinematic arts, he has contributed to several films, such as "Chinese Doctors" (2021), "Flowers in the Field" (2020), and "Ordinary Hero" (2022). He is committed to furthering his investment in diverse movie genres.

Post his two-year tenure in Beijing, he relocated to London, driven by his passion for film, TV, and content creation.

In London, Rocky Shi founded Rise Entertainment, a startup geared towards supporting visual effects artists, animators, digital artists, creators, writers, directors, and studios. This venture underscores his commitment to fostering creative collaboration in the entertainment industry.

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