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PEIYU LIN
Brand Designer
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PEIYU LIN

Brand Designer
I graduated from University of Taipei in the Department of Learning and Materials Design, which was also the starting point for my design journey. Before graduating, I worked in a restaurant group with hundreds of employees, creating and maintaining the group's brands. After graduation, I decided to go to a different place to learn and enrich my skills. I worked as a brand designer in one of Guangzhou's top three brand consulting companies. I have been involved in design projects for food, skincare, education, technology and Guangzhou Metro. I have also led a team to successfully win a project to design a commercial plaza for the Guangzhou Metro, and I have successfully signed a multi-million RMB partnership for the company. I am confident that I will continue to work hard in this field of brand design.
Leadshow (China) Brand Consulting
台北市立大學
Kaohsiung City, 台灣

Professional Background

  • Current status
    Unemployed
  • Profession
    Graphic Design / Illustration
  • Fields
    Graphic Design
    Design
  • Work experience
    2-4 years (2-4 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Photoshop
    Illustrator
    Premiere
    前端網頁設計
    行銷策略擬定
  • Languages
    English
    Fluent
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    平面設計師、品牌設計師
  • Desired work locations
  • Freelance

Work Experience

Brand Designer

Sep 2019 - Apr 2022
2 yrs 8 mos
Guangzhou, Guangdong Province, China
・Led the implementation and adherence to brand design processes, guidelines and methodologies ・Assisted with development of brand strategy and strategic positioning for clients ・Designed and led some new brands, new packages and new mascots ・Designed and executed brand projects: Bao Confucianism Business Forum 2020, Ackerman Dermatology Hospitals, Master Lab (skin care brand), HUJI (Chinese pastries), Captain Montessori Children’s House, Yunsheng Square (Guangzhou Metro), Pass Buy (AI vending machine), ・Designed and executed package design projects: Master Lab Sleeping Mask, Jia Jia Mei Traditional Pastries, So Young Life (Body Beauty), Tianlong Rosa Roxburgh (Drinks)

平面設計師

Jun 2018 - May 2019
1 yr 0 mos
Taipei City, Taiwan
・Developed multiple ideas and solutions on a per project basis ・Managed a range of internal brand design projects ensuring that all work reflected the revised visual identity guidelines ・Provided quality control over the design work for any brand work ・Worked efficiently and effectively to deliver work on time ・Designed and executed projects: Full Want Teppan Toast (Taipei), Full Want Taipei Teppan Toast (Malaysia), Chiyou Taiwanese Teppanyaki (Taipei)

設計實習生

Jul 2017 - Aug 2017
2 mos
大二利用暑假,在城邦中的「愛生活 台灣好食材產品部」擔任設計實習生。 · 台灣好食材網站banner設計 · 台灣好食材商品行銷影片攝影與剪輯 · 協助 雜誌內容上架為單頁圖文網頁 · 協助 發想雜誌下一期內容(好吃雜誌)

Education

Bachelor’s Degree
學習與媒材設計學系
2015 - 2019
4/4 GPA