Head of Marketing
OMNI Channel strategy
ATL and BTL marketing strategy
Consumer Acquisition, Engagement & Retention
Strategic B2B partnerships
Forecasting and Budgeting
Trade Marketing
Informal trade marketing
Team leadership and management
All of my work experiences have involved working within a team-based culture. This involves planning, organization, coordination and execution.
Responsible for the team that delivers on all online activities including:
- Alignment with and boosting of Commercial objectives: Content, fulfillment, consumption
- Alignment with and optimization of Operations team objectives: Support, Customer and consumer engagement. Product fulfillment and consumption
- Customer and Consumer support, planning and implementation
- Execution and optimization of Online Marketing Activities
- Execution and optimization of Media exposure
- Co-ordination of digital asset development and campaign implementation
- Planning and implementation of engagement models, workflow and execution
- Analysis of campaigns allowing for continual optimization which provides valuable insights for future campaigns.
- Strategic development of advertising campaigns for driving Coupon redemption and consumer acquisition, that aligns with our business and board objectives
- eCRM, Social CRM, Rewards and Loyalty strategies and implementation
- PR, communications