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Roger Bezuidenhout
Chief Marketing Officer Retail, E-commerce, fintech
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Roger Bezuidenhout

Chief Marketing Officer Retail, E-commerce, fintech
With over 20 years of OMNI channel marketing experience, I am the Chief Marketing Officer at DFY Studios, a startup gaming company that leverages blockchain and crypto technologies to create immersive and engaging experiences for players. I lead the vision and execution of omni-channel marketing campaigns, customer acquisition and retention strategies, and data management solutions, driving growth and innovation for the company and the industry. My core competencies include e-commerce, CRM, UX, consumer profiling, team leadership, and management consulting. I have a strong understanding of industry trends, technologies, and platforms, as well as general business principles and practices. I am passionate about creating teams that deliver innovative and impactful digital solutions that enhance customer experience, loyalty, and growth. I am also committed to advancing the gaming and blockchain sector through education, advocacy, and collaboration.
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DFY Studios
Faculty Training Institute
City of Cape Town, Cape Town, South Africa

Professional Background

  • Current status
    Employed
  • Profession
  • Fields
  • Work experience
    More than 15 years relevant
  • Management
  • Highest level of education

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Head Of Marketing; Chief Marketing Officer
  • Desired work locations
  • Freelance

Work Experience

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Chief Marketing Officer

Jul 2023 - Oct 2023
4 mos
Cape Town, South Africa
Gaming, Blockchain, Crypto, Tokenization
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Head of Marketing

Jan 2023 - Jun 2023
6 mos
10 Queen Nandi Dr, Briardene, Durban, 4051, South Africa
Head of marketing: rebrand and GTM for UK, US and Aus
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Head Of Marketing

Feb 2022 - Jan 2023
1 yr 0 mos
City of Johannesburg Metropolitan Municipality, South Africa
Head of Marketing
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Head Of Marketing

Mar 2020 - Sep 2021
1 yr 7 mos
Cape Town, South Africa
Head of all marketing at Exco level Brand CRM Customer support
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Director of Strategy and Marketing

Jun 2019 - Jan 2020
8 mos
Cape Town, South Africa
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Head of Marketing

Jul 2016 - Jun 2019
3 yrs 0 mos
Cape Town, South Africa
Head of Marketing OMNI Channel strategy ATL and BTL marketing strategy Consumer Acquisition, Engagement & Retention Strategic B2B partnerships Forecasting and Budgeting Trade Marketing Informal trade marketing Team leadership and management All of my work experiences have involved working within a team-based culture. This involves planning, organization, coordination and execution. Responsible for the team that delivers on all online activities including: - Alignment with and boosting of Commercial objectives: Content, fulfillment, consumption - Alignment with and optimization of Operations team objectives: Support, Customer and consumer engagement. Product fulfillment and consumption - Customer and Consumer support, planning and implementation - Execution and optimization of Online Marketing Activities - Execution and optimization of Media exposure - Co-ordination of digital asset development and campaign implementation - Planning and implementation of engagement models, workflow and execution - Analysis of campaigns allowing for continual optimization which provides valuable insights for future campaigns. - Strategic development of advertising campaigns for driving Coupon redemption and consumer acquisition, that aligns with our business and board objectives - eCRM, Social CRM, Rewards and Loyalty strategies and implementation - PR, communications

Owner

Jan 2010 - Dec 2016
7 yrs 0 mos
Cape Town, South Africa
A Multi Channel Marketing Consultancy, looking at OMNI channel marketing strategies

Account Director - Contract

Jan 2016 - Jul 2016
7 mos
Woodstock, Cape Town, South Africa
A world class, global lead TTL Advertising agency.

Account Director

Jan 2009 - Jan 2010
1 yr 1 mo
Cape Town, South Africa
Account Director managing the Distell Brandy CRM and Loyalty program and delivering advertising services on 12 Distell brands.
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Senior Account Manager

Mar 2005 - Dec 2008
3 yrs 10 mos
Cape Town, South Africa
CRM strategy, Digital Strategy, Client Relationship Management, Consumer Engagement for brandhouse Africa and Diageo Globally

Account Manager

Jan 2003 - Dec 2005
3 yrs 0 mos
Baltimore, MD, USA
Part of the onsite team (3) that managed and supported the new system being developed by our development team in South Africa - CRM "B2B" "B2C" - System requirements and program strategy - Liaise with SA team on the build - Mange roll out - Client side system support
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Project Manager / Business Analyst

Jan 2000 - Dec 2002
3 yrs 0 mos
Analysis, Management and delivery of IT projects, enterprise, desktop, mobile and web

Developer and Analyst

Jan 1998 - Dec 2000
3 yrs 0 mos
Cape Town, South Africa
Ecommerce

Developer

Jan 1998 - Dec 1999
2 yrs 0 mos
Development with Microsoft Technologies

Education

ICT
2000 - 2001
Description
Skills: Defining Requirements · Project Plans · Certification Testing
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Sports, Marketing
1992 - 1995