Master’s Degree・
創意產業設計, Institute of Creative Industries Design 2011 - 2014
Activities and societies
-Constructing a gift-value measurement (Master thesis, 2014)
-Understanding the value of gift (Conference paper, iASDR, 2013, TOKYO)
-Finding a balance between over-packaging and value-increasing (Conference paper, ICPD, 2013, Taiwan)
Description
-Brand Equity & Brand Identity
-Consumer behavior and Consumer psychology