Earth Major is a ready-to-wear fashion brand that draws inspiration from endangered nature in its artful conception of elevated basics. - As the social media & design specialist, I improved the visual and copy of the social media contents through the use of graphic design and motion graphics based on brand image and values. - Planned and created monthly social media content for Instagram. Introduced new contents based on sustainability concept by focusing on low waste lifestyle tips and earth friendly material highlights (Low Waste Wednesdays) and customer pain points of plus size dressing (virtual styling with different body types) - Assisted in developing campaign and marketing concepts for several original product launches and brand collaboration.

Citarasa Prima Group is the parent company of f&n brands in Indonesia such as Warunk Upnormal, Nasi Goreng Mafia and Bakso Boedjangan. - As the Marketing Communication Poject Manager, I was responsible in overseeing the planning and execution of online or offline marketing campaigns for each brand. - Collaborated with internal and external stakeholders, including designers, content creators, digital marketers, and operations department, to ensure campaign success.

Citarasa Prima Group is the parent company of f&n brands in Indonesia such as Warunk Upnormal, Nasi Goreng Mafia and Bakso Boedjangan. - As the interior decor manager, I led a team of five interior decor designers and five field decorators to set up decor of more than 200 stores before each opening day. - Organized and planned each store opening according to given timeline. - Delegated and managed tasks according to each team member’s KPI. - Oversaw budget plan and created a working formula which cut down decor calculation time down to 60%. - Developed and conceptualized concepts according to each brand image and upcoming trends.