Mar 2023 - Present
Develop and implement comprehensive e-commerce strategies aligned with overall business objectives.
Conduct market research to identify trends and opportunities for growth on the e-commerce platform.
Lead and mentor a cross-functional team, fostering a collaborative and innovative work environment.
Set clear goals and expectations for the team and ensure their alignment with organizational objectives.
Implement best practices for product listings, ensuring optimal visibility and conversion rates.
Develop and execute plans to drive sales and revenue growth in e-commerce.
Monitor and analyze key performance indicators (KPIs) to identify areas for improvement.
Coordinate product launches on Amazon and Flipkart, including promotional activities and marketing campaigns.
Collaborate with marketing teams to develop effective strategies for product positioning and visibility.
Optimize inventory levels and ensure timely replenishment to prevent stockouts.
Implement effective inventory management practices to minimize overstock and clearance challenges.
Manage Amazon/Flipkart Advertising campaigns, including Sponsored Products, Sponsored Brands, and Display Ads/PLA, PCA.
Monitor advertising performance, adjust budgets, and optimize campaigns for maximum ROI.
Conduct regular analysis of competitors, identifying strengths, weaknesses, and opportunities.
Generate regular reports on sales performance, customer behavior, and advertising effectiveness.
Work closely with logistics, marketing, and product teams to streamline operations and improve overall efficiency.
Develop accurate revenue forecasts based on historical data, market trends, and promotional activities.
Adjust strategies as needed to achieve or exceed revenue targets.
Build and maintain positive relationships with Amazon/Flipkart vendor managers.
Negotiate terms, resolve issues, and explore opportunities for collaboration.
Achieved Net Sales target of 60 Cr with 200% growth in 10 months.