Advertising and Media specialist with more than 15 years' experience working in client marketing teams and media owners across print and digital. A strategic eye for authentic story telling, experienced in PR, TV, Editorial, digital media, content production and distribution for global brands, athletes and musicians. Integrated my team into cross department business units including creative, production and sales to accelerate company objectives. Experience of operating and collaborating in a fast-paced, cross-functional matrixed global organization. Led strategic negotiations with world championship athletes and cutting-edge recording artists to create strategic brand partnership platforms and original IP.