Managed Oxjam, a charity music festival attended by over 3000 people with over 100 acts playing in 10 venues. With no capital or budget to start, I raised over £25,000 for Oxfam, the
most in the event’s 11-year history (the national average was £3700). I sourced and managed a team of volunteers to deal with production, marketing, fundraising and community liaising. I have since been asked back by Oxfam to give keynote speeches to inspire and motivate subsequent Oxjam Regional Managers
Hired and managed a core team of four volunteers, expanding to team of 10, and led over 75 volunteers on the day.
Developed and maintained an assertive programme of fundraising events to raise awareness and cover incremental costs
Worked closely with design agency to produce sub-brand that worked within strict guidelines provided by Oxjam as to not damage their brand but gave Leicester Oxjam its own identity.
Communicated all activities through all available and affordable marketing channels paying particular attention to social media channels and the website, which proved to be
vastly successful.
Controlled our presence through local media channels generating a significant amount of positive coverage.
Managed a very tight budget, balancing expenditure with forecasted income, keeping in mind the bottom line at all times, to gain the best ROI for the charity. Acquired services
(printing, design, website, advertising) at no additional cost by forming creative partnerships or by negotiating services in exchange for realty on marketing collateral.
Negotiated headline sponsorship from Walkers Crisps.
Maintained close working relationship with council and emergency services, procured a road closure for iconic street to add value to the event at no extra cost to ourselves,
managed the many licenses required, covered the cost of Public Liability Insurance up to £10M by successfully gaining a grant for social cohesion from the council, constructed event plan and all compulsory health and safety documentation.