An integral part of consulting & pre-sales team for experience design and product development with a core focus on lean approach towards product prioritization, roadmap planning and setting up digital services for Indian telecom' Reliance Jio & Vodafone Idea foray into consumer space.
Led product design a wallet application - IDEA Money that fetched a 5x MAU growth in 4 months and grew 3x in digital transactions in a yearly pilot launch.
Drafted RFP for the Design and Development of digital assets. Slashed vendor management costs 30% by negotiating pricing and fees while ensuring the continuation and enhancements of services.
Orchestrated product planning and solution design for omnichannel platforms in finance and consumer banking JioMoney as well for enterprise products in network connectivity, retail merchant services, and public healthcare.
Designed a common services framework a core module utilized by all the consumer apps linked to IDAM, to manage consumer issues and to track logs of user interactions. Jio CSF
Led digital delivery for OTA apps JioNet, JioWorld, and Jio HealthHub and built a centralized practice for design. Collaborated with business stakeholders, developers, marketers, and visual designers, to ensure that the outcome is a viable, feasible and pixel-perfect desirable solution.
Practiced :
Solutions Delivery, Product Strategy, UX Design, Software Development, Business Model Design, KPIs, Benchmarks & Trends, CoA, LTV, GTM Strategy