Create new business categories by pursuing external opportunities outside of current assortment offerings. Keeping up To TILL on industry trends and innovation. Currently responsible for all new business initiatives and programs. Launched experiential trip - driving categories for brand-defining stores. Curate solutions with out of the box thinking tactics and drive margin accretive activities through promotional cycles with key suppliers. Onboard innovative vendors to partner with and create products, solutions, and experiences that are not readily available in the specialty market. Create new visual merchandising standards and layouts through close partnership with internal cross functional teams and field management. Drove 9.6M in incremental category sales at a YTD run rate of 100%+ growth YOY. Formalized test and control activities with Finance partners to gauge success threshold of new program initiatives.

Managed 200M P and L and drove 50% YOY growth by developing both short-term and long-term promotional strategies focusing on consumer trends and market demand. Drove incremental customer traffic by partnering with consumer acquisition and CRM teams to geo-target promotions based on regional market behaviors. Revamped private label assortments through product development and sourcing functions. Drove house label penetration gains of 100bps and created 1M incremental business for both retail and direct Developed new exit strategy cadence to minimize product exposure costs and expiration write-offs. Strategy now used across several business lines and teams. Created vendor relationships for 120 partners. Drove new product innovation while negotiating frequent, large cost concessions that drove program margin and profitability.

Manage key category lines through budgeting, forecasting, planning, sourcing, marketing and promotional functions. Drive Standard Operating Procedures and new programs across all channels in-store, online, onsite, and over the wire . Standardize customer purchase experiences regardless of channel leverage ecommerce capabilities to reduce cost and increase value. Develop and implement ecommerce strategies based on consumer demands and buying behaviors currently responsible for omni-channel growth. Create new marketing assets and develop fulfillment strategies to support the growth of new service and product lines. Ensure potential cross channel conflicts and inconsistencies are identified and addressed prior to any new product being launched. Adjust existing and create new vendor agreements to ensure they are in line with business needs. Negotiate price concessions to maintain overall programs margin and profitability.

Developed and launched new out of warranty, OEM, and onsite services total categories aggregated ≈12% total sales FY2010 to build out service capabilities. Established Key Performance Indicator reporting to measure and track service of third party vendors. Decreased total PII customer incidents by 45% YOY through strong operational messaging and compliance auditing via Loss Prevention partnership. Total company spend on incidents decreased YOY from 23k to 9k. Maintained and positioned all data protection field messaging as priority to safeguard the brand image and integrity. Assisted in the development and launch of the new Tech-SAT Program which provides insight into the quality of service at all stores. Improvements have been made each quarter since launch OSAT first quarter reading : 66.8% current : 68.6% . Procured new technology tools for EasyTech that facilitated, standardized, and automated service processes. Automation has reinforced standardization and reduces technician touch time which has decreased total service turnaround time. Managed all Vendor Accounts Payable & Receivable Processes to ensure proper reconciliation and adjusting.