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翁鈺翔
數位行銷專員
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翁鈺翔
數位行銷專員
目前擔任廣告投放及官網營運人員,工作內容包含架設官網、頁面優化、廣告投放、文章撰寫SEO、直播影片拍攝等。 每日利用GA來重新擬定廣告投放策略,減少無效廣告的預算,並將空出的費用做更有效的利用。 因為從檔期發想到對消費者曝光都是由我完成,因此在對外行銷上也會比較清楚活動的舉辦與後續成效。 過去我曾有三年半的跨境電商經驗,這裡的工作主要分為: 一、從國外挑品並進口到台灣販售。 二、與台灣供應商簽約,販售給海外消費者。 在跨境電商的從業期間,因為必須將英文翻譯成中文,並且重新潤飾內文,大約重新寫過一千五百項商品的文案,從餐廚、家電、3C、首飾及手錶等都是平常會接觸到的商品種類。 而後期與台灣供應商簽約並銷售至海外的時期,也同步招商並管理約200間廠商,此時廠商的商品有茶葉、零食、月亮杯、兒童用品等。
嘟嘟屋國際實業有限公司
南華大學
台灣桃園
Professional Background
Current status
Employed
Profession
Marketer
Fields
Home Care Services
Work experience
4-6 years (4-6 years relevant)
Management
I've had experience in managing 5-10 people
Skills
Google Ads
google analytics
Facebook廣告投放
GTM流量追蹤設定
Sony Vegas
Word
PowerPoint
Excel
Languages
Chinese
・
Professional
English
・
Intermediate
Highest level of education
Master
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
電子商務策略與行銷
Desired work locations
Taipei City, Taiwan
・
New Taipei City, Taiwan
・
Taichung City, Taiwan
Freelance
Part-time freelancer
Work Experience
數位行銷專員
嘟嘟屋國際實業有限公司
Sep 2021
-
Present
從0開始架設SHOPLINE品牌官網,一個月內將官網架設完成,同時將數位工具串接完成,透過數據追蹤以及廣告優化及行銷工具的操作下,由剛開站兩週內的ROAS0.7到第40天的ROAS2.5,目前業績仍在持續成長中,主要使用工具為: Google Analytics Google Ads Google Tag Manager Google Optimize Facebook Ads Hotjar Lihi LAP Ubersuggest
數位行銷專員
英華達股份有限公司
Dec 2020
-
Sep 2021
・
10 mos
透過SHOPLINE架設官網,利用網站機制設計出分潤模式,將官網製作成To B與To C的銷售渠道,同時也拍攝影片並剪輯供內容與廣告投放使用。 投放Google 與 Facebook廣告,並持續優化與調整,目前正在等待疫情結束,準備經銷加盟說明會。
電子商務部
三多士股份有限公司
Nov 2018
-
Dec 2020
・
2 yrs 2 mos
Education
南華大學
Master’s Degree
・
大眾傳播
2010 - 2015