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徐祥恩
數據分析師
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徐祥恩
數據分析師
金融產業數據分析師 6年數據分析工作經驗 擅長運用SQL、R、Python進行數據分析,包含客群分析、商品推薦、專案成效追蹤 透過適當的模型方法建模(如:迴歸分析、Xgboost、類神經方法、協同過濾等)
王道商業銀行股份有限公司
政治大學
Taipei, Taiwan
Professional Background
Current status
Employed
Profession
Data Scientist
Fields
Banking
Work experience
4-6 years (4-6 years relevant)
Management
I've had experience in managing 1-5 people
Skills
R
Python
SAS
Machine Learning
SQL
Data Analysis
Data Mining
SPSS Clementine
SPSS
Google Analytics
Google AdWords
Languages
Chinese
・
Native or Bilingual
English
・
Fluent
Malay
・
Fluent
Highest level of education
Master
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
Senior Officer
Desired work locations
Taiwan
Freelance
Part-time freelancer
Work Experience
數據分析師
王道商業銀行股份有限公司
Jun 2021
-
Present
-客群分析與貼標,提供業務目標客群的輪廓分析與分析建議,配合行銷活動進行成效追蹤與貼標邏輯調整,以達成自動化行銷。 -信貸回應模型,發現公司的模型出現偏誤,個人完成邏輯斯迴歸模型的建置並追蹤新舊模型的名單回應成效。 -自動化報表開發,協助公司提升工作效率,每月估計幫公司節省100小時的人力成本。(報表:財管手收報表、內外部廣告成效追蹤報表) -網路瀏覽斷點分析,依據客戶在網站上的瀏覽軌跡進行斷點分析,抓出客戶流失的斷點進行優化,減少客戶流失率。
數據與建模人員
富邦金控
Sep 2020
-
May 2021
・
9 mos
-規劃與拓展數據收集範圍、施行資料治理、持續提升質量兼具的數據資產。 -協調各單位針對金融科技發展路徑圖相關議題向主管機關爭取突破。 -協助建置跨市場智能數據分析平台,草擬管理辦法。 -協助各個子公司順利完成外部廠商合作專案。
專業副理
永豐商業銀行
Mar 2016
-
Sep 2020
・
4 yrs 7 mos
March 2016 - Present 4 years Taipei City, Taiwan -客群分析,提供建議協助PM篩選出目標客戶,提升精準行銷效能 -業務成效追蹤,提供自動化數據報表,減少人力成本整理日常報表 -模型建置,原始資料整理與重要變數的篩選,挑選合適的模型方法建置模型 -商品推薦模型優化,透過銀行客戶交易資料,找出適合商品推薦給客戶 -資料串接與整理,並透過樞紐分析的方式提供給PM使用
資料分析師
Brill - group
Apr 2015
-
Feb 2016
・
11 mos
-問卷調查設計 -問卷結果分析 -市場調查研究與分析 -提供分析結果報告與建議
研究助理
中央研究院
Sep 2014
-
Mar 2015
・
7 mos
生物資訊分析 April 2015 - February 2016 11 months Taiwan
Education
政治大學
Master of Science (MS)
・
統計研究所
2013 - 2014
Description
1. 五年一貫,大學4年+研究所1年就順利畢業 2. 在課程中擔任小組組長,根據國泰銀行提供的客戶交易資料與屬性資料,透過分析方法找出重要變數,並建置模型以進行跨商品推薦。
國立政治大學
Bachelor’s Degree
・
統計系
2009 - 2013