𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠： • Established 10 Dashboards covering website traffic, Facebook, Line OA, GSC keywords, and content performance. Analyzed reader preferences, measured editorial impact, and guided future strategies. • Led integration of MarTech platforms for targeted marketing. Notably, Facebook ad CTR rose by 11.5%, CPC lowered to NT$1.14, and LINE OA CTR surged by 72%. 𝐒𝐄𝐎： • Conducted keyword research, planning, and content marketing. Developed topic clusters to enhance collaboration and content efficiency, achieving precise audience targeting. • Implemented SEO best practices, optimizing technical aspects and collaborating with IT to boost pageviews by 54% and reduce load time by 48%. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭： • Established event tracking and user feedback loops to enhance UX, resulting in 8% lower bounce rates and 6.5% more pageviews per user. • Managed website, research, and prototype design, streamlining processes and ensuring optimized user experiences. 𝐓𝐫𝐚𝐟𝐟𝐢𝐜 𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧： • Transitioned to Google AD Manager, diversifying channels and enhancing cooperative advertising, leading to a 60% increase in revenue. • Utilized various digital channels and optimized ad placements and pricing for maximum monetization. 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: • Increased content reach through strategic marketing, growing fan pages and LINE OA accounts significantly. Optimized posts for engagement, resulting in a 30% increase in social media traffic. • Developed Line post optimization plans, enhancing click-through rates by 28%.

• Dedicated to overseeing community management, optimizing post reach and engagement rates, and managing advertising campaigns. Successfully expanded the fan base of the fan page to 150,000, thereby increasing brand influence. • Analyzed the performance of social platforms, consolidated key performance indicators, and generated reports. Provided actionable insights to the editorial department to enhance content strategy. • Increased overall advertising revenue for all managed websites. Collaborated with third-party advertising platforms to optimize ad placements and maximize traffic value. • Implemented the Google DFP platform for the advertising system. Worked with engineers to deploy ad units, streamlining ad management processes and reducing learning curves for colleagues across departments.

• Managed the Facebook fan page, establishing a monthly content calendar. This involved creating, planning, and executing community activities to boost fan engagement.Implemented various content strategies resulting in a 35% increase in reach and a 22% increase in engagement. • Executed and optimized Facebook advertising campaigns, effectively broadening the reach and engagement of high-quality content. Achieved exceptional advertising performance with a CPC of $1.5, rapidly expanding the fan base from 0 to 100,000, and enhancing brand visibility. • Leveraged social listening tools and competitive analysis to assess content effectiveness and user demographics on social platforms. Produced weekly reports for cross-departmental review and offered actionable insights for content optimization

• Website User Interface Planning and Implementation Planning, implementing, and maintaining front-end and back-end functionalities as well as overall workflow of websites. • Content Strategy, Updating, and Management Developing strategies for internet content, services, and activities, and regularly updating, maintaining, and managing them. • Social Media Management Managing brand social media pages, fostering community interaction, and maintaining engagement. • Online Marketing Strategy and Performance Analysis Developing and executing online marketing strategies and analyzing their performance.