▍Media Planning & Buying Manage up to 1 well-known luxury brand client relationships - Ensure efficiency and accuracy of plans and implementation of all campaigns primarily online media channels. - Coordinate with internal and external stakeholders for campaign execution – managing media diary, trafficking and tagging, campaign set up and regular campaign monitoring to ensure efficiency. - Implement social, search and video campaigns with regular monitoring and optimisations to ensure deliveries as per planned objectives/KPIs. - Ensure the campaigns are well run, by completing plans, briefs, competitive reports, plus any other ad-hoc requests accurately, on time and well-communicated. - Responsible for curating and delivering comprehensive monthly and post-campaign reports for clients, providing actionable insights, key learnings, and strategic recommendations.

▍自由工作｜課程學習｜背包旅遊 - 自由工作者｜數位行銷顧問 - 制定並有效執行行銷策略以協助客戶達成品牌業務目標，並參與媒體線上更新課程以掌握市場動態 - 課程學習｜投資理財課程 - 理解廣泛的投資知識與概念、建立投資組合，並實際應用掌握理財狀況 - 背包旅遊｜開拓視野 - 旅遊至亞洲多個國家，不事先安排計劃，隨心所欲在旅途中發現各種可能 ▍Freelance｜Education｜Travel - Freelance｜Digital marketing consultant - Develop and execute effectual digital marketing strategies to assist clients in achieving the business goals, and attend to the online marketing workshops to broaden the mind and strategies - Education｜Investing programs & resources - Establish a broad knowledge and understanding of portfolio investing management and practically apply the techniques - Travel｜To make a different story - Travelled to several countries in Asia without planning in advance to be spontaneous opening the doors all kinds of possibilities during the journey

▍多媒體廣告操作 Facebook/Google/LINE/Yahoo/網紅/論壇 - 廣告成效數據追蹤優化、運用分析工具similar web、社群經營企劃發想，結合網紅/論壇行銷，提供多方渠道佈局與建議方案 - 服務知名金融產業客戶，提升開戶及產品銷售量20%、服務酒類產業客戶，增加LINE官方帳號好友數40% ▍Facebook/Google/LINE/Yahoo/KOL multi-channel - Managed client relationships for multiple accounts and reported for client account updates, recommendations and results - Served a well-known financial industry client, increasing account opening and product sales by 20% - Served a well-known wine industry client, increasing the number of friends on the LINE official account by 40%

▍多媒體廣告操作 Facebook/Google/LINE/Yahoo - 廣告成效數據追蹤優化，運用分析工具Google analytics、Looker Studio，提供多媒體渠道佈局與建議方案 - 服務近百家不同產業客戶，包含美妝保養、冷凍食品、生鮮雜貨、母嬰用品、潮流服務等，維持穩定合作關係並掌握市場趨勢 - 單月廣告預算破百萬操作經驗，於2020與2021年度協助新興美妝品牌年營收突破200%以上成長 ▍Facebook/Google/LINE/Yahoo multi-channel - Tracked and optimised ads data, analysed it on Google analytics & Looker Studio, to provide multimedia channel layout - Managed a 2M NTD budget in 2020&2021, and contributed more than 200% increase in annual revenue for a cosmetics brand - Served nearly 100 clients in different industries, such as cosmetics, frozen food, fresh groceries, maternal and child products,etc

▍網紅行銷專案執行 - 運用藝人與網紅行銷，達成多渠道溝通聲量操作 - 成功協助知名音樂串流平台免費用戶升級成付費用戶，轉換率達品牌預期200%以上 - 每季參加相關產業研討交流活動，並規劃展間活動與攤位佈置 ▍Influencer marketing projects - Developed and executed influencer marketing strategies and creative campaigns across different channels - Supported global audio streaming brand to convert thousands of free users to premium and expand footprint in Asia - Attended industrial events for networking and business purposes

▍社群平台經營&活動籌辦 - 社群經營企劃與發想，並與美編溝通EDM視覺呈現樣貌 - 每月商業交流座談會的策劃、聯繫與實際活動現場流程控管 - 參與其他不同產業類別的分享會，觀察與學習活動舉辦的三大要素 ▍Event planning & social media platform management - Formulated marketing events and workshops regarding to Bitcoin and blockchain - Organised social media platforms, created ingenious content and monitored operation status - Collected industry related news and reported to supervisors