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Shu-Kai Lin
SEO Specialist
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Shu-Kai Lin

SEO Specialist
工作經驗包含: 1. 數位轉型專案執行與系統導入 2. CRM客戶行為分析與市場區隔 3. 數位行銷
Zuellig Pharma
University of Leeds
台灣新北市

Professional Background

  • Current status
    Unemployed
  • Profession
    Data Analyst
    Marketing Operations
    Project Manager
  • Fields
    Digital
    Medical Practice
    Consumer Electronics
  • Work experience
    4-6 years (4-6 years relevant)
  • Management
    None
  • Skills
    Google Data Studio
    project execution
    Keyword Research
    Google Analytics
    Microsoft Office
    Power BI
    ArcGIS
    SPSS
    SEO
    Excel
    SQL
    Salesforce
    Veeva Vaults
    Veeva CRM
    Communication Skills
    Tableau
  • Languages
    English
    Professional
    Chinese
    Native or Bilingual
  • Highest level of education
    Master

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Data analysis
  • Desired work locations
  • Freelance
    Non-freelancer

Work Experience

Digital Marketing Assistant Manager

Zuellig Pharma
Full-time
Dec 2022 - May 2023
6 mos
• Digital Transformation Project Lead: Implement Spotme for event management based on design thinking • Data Analytics: Identify the best email sending time by business units and non- email preferred customer list • Introduce Omni-channel concept to all Taiwan Zuellig Pharma employees during yearly meeting in 2023 Jan • Defined digital channel calculation formula and KPIs with sales and marketing teams for monitoring • Proposed the new way for generating customer persona with less resources, had accepted by Regional team • Support all Taiwan Zuellig Pharma brand managers on 2024 Brand Plan- digital tactics parts • Join Sales team on collecting customer feedback during Face-to-Face joint calls monthly

Digital Marketing Specialist

Jul 2020 - Nov 2022
2 yrs 5 mos
Taipei City, Taiwan
• Email marketing analytics: suggest better layout, subjects and time to send emails based on data analytics • Project owner of Veeva Vault implementation, the internal system for email management in Taiwan • Project owner of launching Line Official Account, and optimized Line with Sales team based on user needs • Member of Taiwan Digital Committee for censoring internal all Taiwan digital related projects quarterly • Trainer and System Admin of Novartis Digital channels- Veeva Vault, Line Official Account, Shaman
Logo of the organization.

B2B Senior Digital Marketing Specialist

BenQ 明基電通
Full-time
Jun 2019 - Jun 2020
1 yr 1 mo
Taipei City, Taiwan
• SEO- Increase online exposure of BenQ India campaign website to discover potential business customers • Paid search- generated $20k USD revenue by $700 USD for Google Jamboard hardware in Europe • Content marketing- suggest the high value keywords for content generation team based on SERPO result • Implement the feasibility experiment of applying E-Commerce Business website in BenQ US

Education

Master Degree
2017 - 2018