Avatar of Soham Samprit Senapati.
Soham Samprit Senapati
Facebook Ads Manager & UX Writer | Growth Hacker
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Soham Samprit Senapati

Facebook Ads Manager & UX Writer | Growth Hacker
Soham: Growth-Focused Facebook Ads Manager & UX Writer I'm a data-driven Facebook Ads Manager with a knack for crafting user-centric copy. I combine my passion for targeted advertising with UX writing expertise to help businesses achieve their marketing goals. I leverage Facebook Ads to reach the right audience, craft compelling ad copy, and deliver measurable results. What I Do Facebook Ads Management: I plan, create, and manage high-performing Facebook ad campaigns that drive traffic, leads, conversions, and sales. UX Writing: I craft clear, concise, and user-friendly copy for websites, apps, and landing pages that optimize the user experience and support your Facebook ad goals. Content Marketing: I develop engaging content that complements your Facebook ad campaigns and helps nurture leads. Social Media Marketing: I create compelling social media content to support your overall marketing strategy and amplify your Facebook ad efforts. Technical Writing: I translate complex information into easy-to-understand content for various audiences. Digital Marketing: I develop and execute data-driven digital marketing strategies, with Facebook Ads playing a central role in driving user acquisition and growth.
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Bangalore University
Bangalore, Karnataka, India

Featured Resume

Last updated on Apr 9th 2024

Professional Background

  • Current status
    Ready to interview
  • Profession
    Digital Marketer
    Performance Marketing Manager
  • Fields
  • Work experience
    4-6 years (4-6 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Facebook Ads
    Facebook Ads Manager
    Google Ads
    SEO Optimization
    SEO Copywriting
    Digital Marketing
    Campaign Budget Optimization
    Audience Targeting
    A/B Testing & Conversion Tracking
    Ad Copywriting & Creative Development
    Data Analysis & Reporting
    Visual Design
    Facebook Ads Metrics
    Project Management
    Communication & Collaboration
  • Languages
    Native or Bilingual
  • Highest level of education

Job search preferences

  • Desired job type
    Remote Only
  • Desired positions
    Senior Facebook Ads Manager
  • Desired work locations
    Bhubaneswar, Odisha, India
  • Freelance
    Full-time freelancer

Work Experience

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Senior Facebook Ads Manager

Aug 2023 - Feb 2024
7 mos
–Led high-impact Facebook Ads campaigns for Airbnb, driving user acquisition, engagement, and bookings. –Developed data-driven Facebook Ads strategies based on market research and competitor analysis. Built laser-focused target audiences using advanced options for maximum reach among relevant travelers. –Collaborated with creatives to produce engaging ad formats and copy that resonated with target audiences. –Managed Facebook Ads budgets meticulously, optimizing campaigns for maximum return on ad spend (ROAS) through A/B testing. –Generated insightful reports and recommendations based on campaign data analysis. –Stayed current with Facebook Ads trends, ensuring Airbnb's campaigns remained cutting-edge. –Fostered strong relationships across internal teams and mentored junior members, promoting data-driven marketing culture.

Facebook Ads Manager

Jun 2022 - Aug 2023
1 yr 3 mos
-Developed and executed high-performing Facebook Ads campaigns for Gumroad.com, leveraging skills in audience targeting, campaign strategy, and data analysis. -Collaborated with creators and internal teams to craft compelling ad copy and creatives that resonated with target audiences and drove sales on the Gumroad platform. Ensured campaigns delivered maximum return on ad spend (ROAS) and met client goals through A/B testing and ongoing optimisation. -Maintained awareness of Facebook Ads best practices and industry trends to continuously improve campaign performance.
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Creative Lead

Aug 2021 - Jun 2022
11 mos
Bengaluru, Karnataka, India
I leveraged my unique perspective as a strategic thinker, storyteller, and pop culture/social enthusiast to craft compelling narratives. As a wordsmith with a passion for consuming all types of content, I brought that same zeal to collaborating with teams to develop creative solutions and campaign strategies. I partnered with the business development team to propose data-driven, interactive ideas that won clients, and I stayed on top of industry trends to ensure our offerings were top-notch. Proactive ideation, client rapport building, and creative leadership were at the core of my approach.

Senior Multimedia Information Designer

May 2018 - May 2021
3 yrs 1 mo
Bengaluru, Karnataka, India
Led a team of five data analysts responsible for managing, assigning, and reviewing data for machine learning projects. Utilised data models, classifiers, and human labelling to generate comprehensive reports on project outcomes and performance. Designed user-friendly dashboards for internal AI teams at LinkedIn, providing clear visualisations and insights into data analysis.

Relationship Blogger | Editor

Mar 2017 - Aug 2017
6 mos
My responsibilities were: - Create new ideas and content - engage with readers - Edit freelance articles - bring more views to the website. I was one of the key contributors during my period of work. From an average of 2000 visitors to a monthly average of more than 3 million visitors, my articles ranked below the paid articles of health section in Google Analytics.


Bachelor’s Degree
BCom with Finance and Financial Management Services
2014 - 2017
Science - PCMB
2011 - 2013
Science with Commercial Applications as optional
2001 - 2011