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Driving CakeResume's growth and expansion to Indonesia via Digital Marketing.

Chung Yuan Christian University

Marketing Specialist at CakeResume

Steffie Mayrelin

CakeResume

Content Marketing Specialist

Driving CakeResume’s expansion to Indonesia through Digital Marketing since 2021. Passionate about revolutionizing job search and empowering individuals to unlock their full potential. 🌱

Outside of the professional realm, you can find me creating videos on Youtube, where I share insights about Digital Marketing. 💫

- Built dashboards, tracked, and analyzed website performance and implement strategic improvements to increase traffic and user engagement.
- Led content marketing strategies for CakeResume’s blog by managing high-achieving interns and 10+ freelance writers for daily execution of tasks.
- Launched email marketing campaigns, driving conversions throughout the customer lifecycle.
- Executed GTM strategy for expansion to the Indonesian market, successfully drove and managed 3 successful large-scale event campaigns in one year.
- Worked with cross-functional teams to identify high-impact business goals, product optimization and marketing campaigns to boost growth.

台灣

- Master of Ceremony, CYCU x Delegation from Czech Economic and Cultural Office (Cooperation with Czechia in Science and Research 2021)
- Master of Ceremony, MOU CYCU x University of Hargeisa
- Reception of Guests, CYCU Global Partner University Expo and Forum
- Conduct campus tours and support high school recruitment events


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