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Steffie Mayrelin
Marketing Specialist at CakeResume
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Steffie Mayrelin

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Marketing Specialist at CakeResume
Driving CakeResume's growth and expansion to Indonesia via Digital Marketing.
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CakeResume
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Chung Yuan Christian University
Jakarta, Indonesia

Professional Background

  • Current status
    Employed
    Open to opportunities
  • Profession
    Digital Marketer
  • Fields
    Human Resources
  • Work experience
    1-2 years (2-4 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    SEO
    Content Marketing
    Copywriting
    Project Management
    Social Media Marketing
  • Languages
    Chinese
    Fluent
    Indonesian
    Native or Bilingual
    English
    Native or Bilingual
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Digital Marketing
  • Desired work locations
  • Freelance
    Non-freelancer

Work Experience

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Content Marketing Specialist

CakeResume
Full-time
7월 2021 - Present
Taiwan
- Analyzed website performance and implement strategic improvements to increase traffic and user engagement. - Led content marketing strategies for CakeResume’s blog by managing high-achieving interns and 10+ freelance writers for daily execution of tasks. - Launched email marketing campaigns, driving conversions throughout the customer lifecycle. - Executed GTM strategy for expansion to the Indonesian market, successfully drove and managed 3 successful large-scale event campaigns in one year. - Worked with cross-functional teams to identify high-impact business goals, product optimization and marketing campaigns to boost growth.
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Student Ambassador

4월 2020 - 6월 2022
2 yrs 3 mos
- Master of Ceremony, CYCU x Delegation from Czech Economic and Cultural Office (Cooperation with Czechia in Science and Research 2021) - Master of Ceremony, MOU CYCU x University of Hargeisa - Reception of Guests, CYCU Global Partner University Expo and Forum - Conduct campus tours and support high school recruitment events

Education

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Bachelor of Business Administration (BBA)
Business Administration
2018 - 2022
3.9/4 GPA
Activities and societies
Organizations - Executive Secretary 109 International Student Association - Head of General Affairs Division 108 International Student Association - Treasurer Indonesian Student Association 2019-2020 Awards - 中原大學全人榮譽獎 Holistic Honorary Award 2019-2020 - 書卷獎 Presidential Award 2018-2021 - CYCU International Student Scholarship 2018-2021