Avatar of Stevano Christian.
Stevano Christian
Growth Marketer | Digital Marketing for 8+ years | Helping Brands Achieve 5-10 ROAS
ProfileResume
Posts
5Connections
Print
Avatar of the user.

Stevano Christian

Growth Marketer | Digital Marketing for 8+ years | Helping Brands Achieve 5-10 ROAS
Hello, I’m Stevano. I do Digital Marketing, Data Analytics, and Spreadsheets work. with over 8+ years of experience, I’ve had the incredible opportunity to immerse myself in the ever-evolving world of online performance marketing and data analytics.
Logo of the organization.
Hypefast
Logo of the organization.
BINUS University
Jakarta, Indonesia

Featured Resume

Last updated on Apr 30th 2024

Professional Background

  • Current status
    Unemployed
    Ready to interview
  • Profession
    Performance Marketing Manager
    Digital Marketer
    Data Analyst
  • Fields
    Retail
    E-Commerce
    Advertising
  • Work experience
    10-15 years (6-10 years relevant)
  • Management
    I've had experience in managing 10-15 people
  • Skills
    Spreadsheets
    Data Analysis
    Meta Ads
    TikTok Ads
    Business Reports
    Campaign Optimization
    Analytics
    Performance Marketing
    Media Buying
    Media Planning
    Advertising
  • Languages
    Indonesian
    Native or Bilingual
    English
    Professional
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Performance Marketing Manager
  • Desired work locations
    Jakarta, Indonesia
  • Freelance
    Part-time freelancer

Work Experience

Logo of the organization.

Growth & Performance

Hypefast
Full-time
Nov 2020 - Feb 2024
3 yrs 4 mos
Jakarta, Indonesia
- Managing multi Paid Marketing Channel between stakeholder and the digital ads operations across 20+ brands - With around 1bio. monthly budget for paid channel ads, I'm responsible to help multiple brand(s) achieving their marketing objective in day to day basis - Coordinating with team regarding paid channel roadmap, campaign optimization, effective budgeting, OKR, and KPI - Maintain Cross function collaboration & deep dive more towards bigger problem solving related to Growth & Performance Marketing - Provide Digital Marketing Data standardization that can effectively and efficiently improve data analysis and decision making related to Performance Marketing
Logo of the organization.

Digital Marketing Performance, Funnel, & Traffic

Tribelio
Full-time
Oct 2019 - Oct 2020
1 yr 1 mo
Jakarta, Indonesia
- Maintain healthy (profitable) ROAS & ROI from multi Paid Channel such as Facebook Ads, Google Display Ads, and Google Search Ads. - Coordinating with team regarding paid channel roadmap, campaign, budgeting, OKR, and KPI - Managing multiple domain, landing page, performance tracking (via GTM), Digital Performance Reporting (Google Analytics, Facebook Analytics) - Ensuring each funnel audience framework (TOFU, MOFU, & BOFU) getting the right ads message - Often Improvement regarding A/B testing in audience (new & retargeting), ads creative, landing page copywriting, and Ads attribution
Logo of the organization.

Digital Marketing Performance, Funnel, & Traffic

Oct 2019 - Feb 2020
5 mos
Jakarta Metropolitan Area, Indonesia
- Maintain healthy (profitable) ROAS & ROI for Retail channel & B2B (Reseller) Channel - Improve Facebook Ads Paid Channel to ensure more lead generation, WhatsApp chat, and more customer purchase - Ensure smooth process from Retail Team, Finance Team, and Digital Marketing team - Coordinating with team regarding paid channel roadmap, campaign, budgeting, OKR, and KPI - Managing Bonnels landing page, performance tracking (via GTM), Digital Performance Reporting (Google Analytics, Facebook Analytics) - Ensuring each funnel audience framework (TOFU, MOFU, & BOFU) getting the right ads message - Often Improvement regarding A/B testing in audience (new & retargeting), ads creative, landing page copywriting, and Ads attribution
Logo of the organization.

Digital Marketing Specialist & Technology

Nov 2017 - Oct 2019
2 yrs 0 mos
Jakarta, Indonesia
November 2018 - October 2019 - Report, monitoring & analyze historical data to ensure correct strategies applied in execution level. - Manage alignment for offline campaign and online digital marketing campaign - Managing multi-channel digital platform from Facebook, Instagram, Youtube, and Blog - Manage & set budget of digital marketing channel - Audience research for small & medium food business January 2018 - October 2018 - Facebook funnel tracking implementation with android apps - Content calendar creation and KPI - SEO improvement on website and blog, help to increase Stoqo organic traffic by 30-50% each month - ASO improvement on playstore, increase apps traffic (organic) 20-50% each month, and apps install rate 30-40% (overall) each month - Coordinating implementation for website transaction via Stoqo Website Oct 2017 - Dec 2017 - Standardize, audit, and improve digital marketing assets at Stoqo - Coordinating implementation of https://www.stoqo.com/blog - Tracking implementation of Facebook Analytics, Google Analytics, Facebook Pixel - Digital marketing report visualization and creation via Google Analytics, Facebook Analytics - Digital marketing KPI creation and visualization
Logo of the organization.

Digital Marketing Specialist

May 2016 - Nov 2017
1 yr 7 mos
Banten, Indonesia
Digital Marketing Technology: - Coordination and implementation of full funnel enhanced e-commerce on Google Analytics - SEO improvement and alignment between SEO Specialist and Developer from technical perspective - Managing and responsible (almost full responsibility) for multiple back-end software related to Digital Marketing such as Google Tag Manager, Google Webmaster Tools, Private Blog Network, FTP access, and user permission access. - Product Feeds coordination and implementation for Facebook, Google Merchant Center, Criteo, and other third party SAAS - Manage third party implementation, integration, and user access for multiple SAAS & CRM in website such as Acquisio, BetaOut, Criteo, Salesforce, and Ve Interactive. - news.ralali.com revamp with new themes, new structure, and new content. Paid Digital Marketing Specialist: - Handling almost all Digital Marketing paid channel in less than 1 year - Analyze and create paid channel requirements & road map - Create, manage, analyze, and improve Google Adwords (SEM, keywords management, GDN, GSP) - Create, manage, analyze, and improve Facebook Display Ads (Video, Single Image Ads, Carousel Ads, Brand Awareness, Engagement, CTW, Web Conversion) - Daily, weekly, and monthly continuous improvements, custom reporting and custom dimension of Google Analytics - Communicating ideas and improvements with manager, teammates and other marketing division such as Creative Department and Offline Marketing Department - Occasionally held a meeting related to Digital Marketing performance and goals (CPC, CTR, Click to Session Rate, Session to User Rate, Bounce Rate, Conversion, CAC, Basket Size, ROI) - Increase conversion value and GMV more than 100% in less than 6 months compare to previous period (most increase are coming from email & retargeting ads)
Logo of the organization.

Digital Marketing Technology (Engineer)

Mar 2016 - May 2016
3 mos
Banten, Indonesia
- Handling, improve, and analyze data to better measure company goals and performance via Google Analytics - Manage custom dimension & reporting of Google Analytics - Handling and responsible for tracking implementation via Google Tag Manager - Manage and improve more than 30,000+ keywords in Google Adwords - Manage and launch campaign related to Google Display Network and Google Search Partner - Review and improve negative keyword, negative location, and shared library (site-links, call extensions, callout extension) - Create and improve multiple automated and custom rules for SEM Google Adwords - Implementing new keywords (campaign) generator for Google Adwords (massive / targeted campaign generator) - Responsible handling multiple Private Blog Network and ralali site feeders
Logo of the organization.

Full Stack Developer

Aug 2015 - Feb 2016
7 mos
Banten, Indonesia
- Analyze & develop Ralali microsite back-end system - Developing Front End area of the website with focus on increasing UI and UX - Be part of founding team that migrating SVN to GIT repository - Integrating multiple software for finance, sales, IT network, HR, and CRM - Make sure system running smoothly for operations, logistic, finance, and merchandising department - Manage multiple subordinates on IT division - Create and manage high standard for quality development area and IT division - Teaching and train multiple software usages that crucial for operations, logistic, finance, and merchandising department
Logo of the organization.

Operation Management Leadership Team - Resource Management

Mar 2013 - Aug 2014
1 yr 6 mos
Jakarta, Indonesia
- As a leader, managing 8 to 10 subordinates every semester - Coordinating and allocating Laboratory Assistant college schedules, teaching schedules, case making schedules, and case corrections schedules - Make sure all of the allocation for each type of schedules complies with the university standard - Ensure optimum workload balance for each Laboratory Assistant schedules - Manage back-end applications that related to resources management division - Communicating ideas and improvements with head, manager, teammates, and subordinates - Occasionally held a meeting and briefing related to semester evaluation and goals
Logo of the organization.

Operation Management Leadership Team - Recruitment & Selection

Mar 2011 - Feb 2013
2 yrs 0 mos
Jakarta, Indonesia
- As a leader, managing 8 to 12 subordinates every semester - Create, managing, & execute recruitment plans and schedules for new Laboratory Assistant candidates - Promoting & manage recruitment requirements through multiple platform such as poster, banner, email, and social media page - Allocating Software Laboratory Assistants teaching schedules for training purposes - Communicating ideas and improvements with head, manager, and subordinates - Occasionally held a meeting and briefing related to recruitment process evaluation and university goals
Logo of the organization.

Programming Teaching Assistant

Feb 2010 - Feb 2011
1 yr 1 mo
Jakarta, Indonesia
- Teaching multiple programming subjects mostly using language such as Java, VB.NET, C#, and SQL (SQL Server & MySQL) - Create students' practicum case, project case, and/or exam case - Scoring students' practicum case, project submission, and/or exam submission, - Contribute for creating multiple programming project for university & Software Lab - Participating & Teaching in more than 20 hard-skills and soft-skills training

Education

Logo of the organization.
Bachelor’s Degree
Information System
2008 - 2012
Activities and societies
Software Laboratory Center (SLC), Blue Jackets 2010 team member, Himpunan Mahasiswa Sistem Informasi (HIMSISFO), Bina Nusantara Computer Club (BNCC)
Description
Studied analysis and system creation concept with object oriented approach. Studied multiple programming language and applied ERP (Enterprise Resource Planning) focused to solve business problem. Studied management, problem solving, and critical analysis related to technological & business matters.

Licenses & Certifications

Logo of the organization.
Google Digital Academy (Skillshop)
Credential ID: 270999206
Expires Apr 2025
Logo of the organization.
LinkedIn
Credential ID: oy87aizru77i
Expires Apr 2026
Logo of the organization.
LinkedIn
Credential ID: vnn6a8s4tp4z
Expires Apr 2026
Logo of the organization.
LinkedIn
Credential ID: s8dosp2c9brg
Expires Mar 2026
Logo of the organization.
Google Digital Academy (Skillshop)
Credential ID: 270999219
Expires Mar 2025
Logo of the organization.
Google Digital Academy (Skillshop)
Credential ID: 270983262
Expires Mar 2025
Logo of the organization.
Google Digital Academy (Skillshop)
Credential ID: 271643778
Expires Mar 2025
Logo of the organization.
HubSpot Academy
Credential ID: bbd77c14c2684f228d81c8dc744873bc
Expires Apr 2025
Logo of the organization.
HubSpot Academy
Credential ID: f5c9772289af483a8fb4e88c4de5ce4d
Expires Apr 2025
Logo of the organization.
HubSpot Academy
Credential ID: 868e9be5e5ae49f9ac2dbe9f30acba49
Expires Apr 2026