- Managing multi Paid Marketing Channel between stakeholder and the digital ads operations across 20+ brands - With around 1bio. monthly budget for paid channel ads, I'm responsible to help multiple brand(s) achieving their marketing objective in day to day basis - Coordinating with team regarding paid channel roadmap, campaign optimization, effective budgeting, OKR, and KPI - Maintain Cross function collaboration & deep dive more towards bigger problem solving related to Growth & Performance Marketing - Provide Digital Marketing Data standardization that can effectively and efficiently improve data analysis and decision making related to Performance Marketing

- Maintain healthy (profitable) ROAS & ROI from multi Paid Channel such as Facebook Ads, Google Display Ads, and Google Search Ads. - Coordinating with team regarding paid channel roadmap, campaign, budgeting, OKR, and KPI - Managing multiple domain, landing page, performance tracking (via GTM), Digital Performance Reporting (Google Analytics, Facebook Analytics) - Ensuring each funnel audience framework (TOFU, MOFU, & BOFU) getting the right ads message - Often Improvement regarding A/B testing in audience (new & retargeting), ads creative, landing page copywriting, and Ads attribution

- Maintain healthy (profitable) ROAS & ROI for Retail channel & B2B (Reseller) Channel - Improve Facebook Ads Paid Channel to ensure more lead generation, WhatsApp chat, and more customer purchase - Ensure smooth process from Retail Team, Finance Team, and Digital Marketing team - Coordinating with team regarding paid channel roadmap, campaign, budgeting, OKR, and KPI - Managing Bonnels landing page, performance tracking (via GTM), Digital Performance Reporting (Google Analytics, Facebook Analytics) - Ensuring each funnel audience framework (TOFU, MOFU, & BOFU) getting the right ads message - Often Improvement regarding A/B testing in audience (new & retargeting), ads creative, landing page copywriting, and Ads attribution

November 2018 - October 2019 - Report, monitoring & analyze historical data to ensure correct strategies applied in execution level. - Manage alignment for offline campaign and online digital marketing campaign - Managing multi-channel digital platform from Facebook, Instagram, Youtube, and Blog - Manage & set budget of digital marketing channel - Audience research for small & medium food business January 2018 - October 2018 - Facebook funnel tracking implementation with android apps - Content calendar creation and KPI - SEO improvement on website and blog, help to increase Stoqo organic traffic by 30-50% each month - ASO improvement on playstore, increase apps traffic (organic) 20-50% each month, and apps install rate 30-40% (overall) each month - Coordinating implementation for website transaction via Stoqo Website Oct 2017 - Dec 2017 - Standardize, audit, and improve digital marketing assets at Stoqo - Coordinating implementation of https://www.stoqo.com/blog - Tracking implementation of Facebook Analytics, Google Analytics, Facebook Pixel - Digital marketing report visualization and creation via Google Analytics, Facebook Analytics - Digital marketing KPI creation and visualization

Digital Marketing Technology: - Coordination and implementation of full funnel enhanced e-commerce on Google Analytics - SEO improvement and alignment between SEO Specialist and Developer from technical perspective - Managing and responsible (almost full responsibility) for multiple back-end software related to Digital Marketing such as Google Tag Manager, Google Webmaster Tools, Private Blog Network, FTP access, and user permission access. - Product Feeds coordination and implementation for Facebook, Google Merchant Center, Criteo, and other third party SAAS - Manage third party implementation, integration, and user access for multiple SAAS & CRM in website such as Acquisio, BetaOut, Criteo, Salesforce, and Ve Interactive. - news.ralali.com revamp with new themes, new structure, and new content. Paid Digital Marketing Specialist: - Handling almost all Digital Marketing paid channel in less than 1 year - Analyze and create paid channel requirements & road map - Create, manage, analyze, and improve Google Adwords (SEM, keywords management, GDN, GSP) - Create, manage, analyze, and improve Facebook Display Ads (Video, Single Image Ads, Carousel Ads, Brand Awareness, Engagement, CTW, Web Conversion) - Daily, weekly, and monthly continuous improvements, custom reporting and custom dimension of Google Analytics - Communicating ideas and improvements with manager, teammates and other marketing division such as Creative Department and Offline Marketing Department - Occasionally held a meeting related to Digital Marketing performance and goals (CPC, CTR, Click to Session Rate, Session to User Rate, Bounce Rate, Conversion, CAC, Basket Size, ROI) - Increase conversion value and GMV more than 100% in less than 6 months compare to previous period (most increase are coming from email & retargeting ads)

- Handling, improve, and analyze data to better measure company goals and performance via Google Analytics - Manage custom dimension & reporting of Google Analytics - Handling and responsible for tracking implementation via Google Tag Manager - Manage and improve more than 30,000+ keywords in Google Adwords - Manage and launch campaign related to Google Display Network and Google Search Partner - Review and improve negative keyword, negative location, and shared library (site-links, call extensions, callout extension) - Create and improve multiple automated and custom rules for SEM Google Adwords - Implementing new keywords (campaign) generator for Google Adwords (massive / targeted campaign generator) - Responsible handling multiple Private Blog Network and ralali site feeders

- Analyze & develop Ralali microsite back-end system - Developing Front End area of the website with focus on increasing UI and UX - Be part of founding team that migrating SVN to GIT repository - Integrating multiple software for finance, sales, IT network, HR, and CRM - Make sure system running smoothly for operations, logistic, finance, and merchandising department - Manage multiple subordinates on IT division - Create and manage high standard for quality development area and IT division - Teaching and train multiple software usages that crucial for operations, logistic, finance, and merchandising department

- As a leader, managing 8 to 10 subordinates every semester - Coordinating and allocating Laboratory Assistant college schedules, teaching schedules, case making schedules, and case corrections schedules - Make sure all of the allocation for each type of schedules complies with the university standard - Ensure optimum workload balance for each Laboratory Assistant schedules - Manage back-end applications that related to resources management division - Communicating ideas and improvements with head, manager, teammates, and subordinates - Occasionally held a meeting and briefing related to semester evaluation and goals

- As a leader, managing 8 to 12 subordinates every semester - Create, managing, & execute recruitment plans and schedules for new Laboratory Assistant candidates - Promoting & manage recruitment requirements through multiple platform such as poster, banner, email, and social media page - Allocating Software Laboratory Assistants teaching schedules for training purposes - Communicating ideas and improvements with head, manager, and subordinates - Occasionally held a meeting and briefing related to recruitment process evaluation and university goals

- Teaching multiple programming subjects mostly using language such as Java, VB.NET, C#, and SQL (SQL Server & MySQL) - Create students' practicum case, project case, and/or exam case - Scoring students' practicum case, project submission, and/or exam submission, - Contribute for creating multiple programming project for university & Software Lab - Participating & Teaching in more than 20 hard-skills and soft-skills training