working as a freelancer and partner in my teacher’s company He’s my teacher when I study in Sydney Before the outbreak, we mainly assisted Disney in different forms of cross-industry cooperation. After the outbreak of the epidemic, in response to market changes, we also cooperated with streaming platforms to try to do different marketing activities under the epidemic, including Disney+ promotion working as consultants (including marketing consultants for the Small and Medium-sized Enterprises Division of the Ministry of Economic Affairs and the Investment and Development Council) And do some experiments on marketing strategies that are more risky but want to try to verify In addition to these work matters, I’m trying to use the marketing and advertising profession to help more people under the epidemic, including the catering industry and hard-working medical staff. https://www.storyone.co/Article/show/1188/ Sander%20Street%20thai%20food%20thailand https://www.storyone.co/Article/show/4230/tnmiudoctor_ nurse-medical_personnel-covid19_heros

Lead team members to think strategically and focus on developing high quality advertising and IMC contents, which truly leverage on consumer insights to achieve business objective.      Formulate marketing strategy, include ATL, BTL and digital.      Guide media strategies and implementation of campaigns to achieve KPIs.      Manage social media channels, includes Facebook, Instagram, Youtube, Line, Twitter and Snapchat. Distill insights from consumers’ social media behavior and local hot news. Take responsibility for social contents planning, visual designs creating, and customers feedback arranging.       Build relationships with cooperating brands and channel partners.      Grow influencers and bloggers network database. Establish and maintain relationships with influencers and bloggers      Create online & offline integrated plans and campaign big ideas, set up objectives and KPIs, drive engagement and create buzz in TW market       Guide monthly PR projects and execute local media activities.       Negotiate costings appropriately with sales agency to ensure mutually beneficial

Clients served include : Visa. Haagen Dazs. Benq. INFINITI. KYMCO. Anlene      Managed all aspects of the client relationship to understand their local consumer needs and insights and developed the corresponding strategies, through creative thinking and branding conclusion.      Managed all aspects of the client relationship to understand their local consumer needs and insights and developed the corresponding strategies, through creative thinking and branding conclusion.     Assisted clients with service design, brand and marketing positioning, business and customer experiences, social network strategies around multi-channel executions. Liaised with internal and external departments to deal with all aspects of a broad range of advertising campaigns (ATL, BTL and digital) across varied markets.      Developed associated digital strategies and campaigns under the umbrella of an integrated marketing communication concept, to explore new online marketing channels by enhancing brand awareness, increasing consumer engagement and driving sales to the existing clients.      Evaluated online marketing performance through data analytical skills and made recommendations to maximize online marketing initiatives effectiveness.      Ensured all local and regional campaigns were well tracked and exceeded assigned KPIs in media efficiencies. 

Clients served include : DIAGEO ( Johnnie Walker / The Singleton / Mortlach / GUINNESS / Ciroc ). DIAGEO World Class Taiwan. DIAGEO Bar Academy . Advanced / Foundation. LINE Taiwan. Mercedes Benz. KIA. CASIO. Prosche Macan. China Air Line. Samsung. W Hotel      Lead planner on events and creative cases, manage creative proposals, execution plans, brand building and strategic thinking.       Leading brand strategies and digital campaign for clients. Responsible for bringing insight and ideas to clients, with a significant focus on generating success with digital marketing.      Work closely with clients and vendors, full communications to achieve and inspire great work, measure and advise finding and write case studies.       Strong strategic planning, great genuine interest in creating effective ideas and commit to ongoing improvement.       Major event fields such as, product launch events, roadshows, consumer interaction, sales events, customer relationship management and even night club parties.  

Seperate Dollar King from Top Bargains Group ( Group included Top Bargains, Hot Dollar, Dollar King )      Build up corporate image and new brand marketing advertisement plan .      Trade marketing plan set up .      Merchandise and train staff about product knowledge and sale .      New customer experience , start from the interactive between every staff and customers .   

Its a dream come true - a dream about own a bar & restaurant      Set up business plan , including first edition menu .       Choose location , check all business license .      Interview chef & staff , product training start .      Build up own corporate image .       Trial operation , try and change business plan .       Discuss cooperation program with different brand .       Cooperate brand in store : Midori. Moffat Whisky. Johnnie Walker. Ciroc. Moet & Chandon. Absinth. Guinness. Miller Beer. Budweiser