Responsible for Go Royal - the loyalty programme of SHKP Hotels, coalition programme of “The Point” Supporting the Head of Loyalty - Hotel Division and to develop the overall CRM Marketing strategy Lead and develop marketing campaigns & regular communications to achieve objectives through online and offline channels, focusing on member recruitment, retention, spending, and app downloads Collaborate with hotels and cross-functional business units for branding & seasonal campaign implementation

In charge of digital marketing, social media content and e-commerce development Assisting the Head of Marketing and closely collaborating with the Merchandising Dept. to play a key role in planning, development, execution, and analysis of a variety of digital marketing programs Having a track record of recruiting 150k+ of social media fans in 2 year and drive 280% year-over-year increase in e-commerce platform revenue

Mainly responsible for 旭茉JESSICA magazine， 瑪莉嘉兒 Marie Claire HK magazine，資本雜誌 Capital Magazine Plan and execute digital advertising campaigns, including social media advertising, display advertising, SEM, affiliate marketing and email marketing Work closely with digital product team and sales department to develop and execute e-commerce and digital advertising programs

Mainly responsible for JobMarket, 頭條日報 (頭條搵工), EDUplus Explore promotion campaigns to boost digital viewership and draw membership/registration Execute digital advertising campaigns for sales & marketing projects Master day-to-day management and operation in social media platforms Monitor competitive movements, update and analyze digital marketing statistics

Mainly responsible for 葉劉淑儀, 田北辰, 容海恩 Assist in online marketing projects, including tactical campaigns, online publicity materials, and website development, and Liaise with external parties Produce online publicity materials such as info-graphics, videos, and articles on digital platforms