• Develop multimedia marketing strategies for email, social media, and events to enhance student engagement. Establish regular Instagram content to strengthen the brand image and create new templates for A/B tests. • Track and analyze Instagram data performance to support digital marketing decisions. Created and revamped Instagram copywriting and visual content that increased by a 205% interaction rate and 3.6% followers within 3 months. • Own the educational non-profit organization's multi-media marketing strategy. Establish a set of documents and methodologies to effectively manage B2C marketing projects, resulting in improved project coordination. • 負責低收入學生教育非營利組織之行銷策略。建立行社群媒體追蹤表格和系統，有效改善B2C行銷專案管理流程。 • 策劃執行數位媒體和活動策略，藉由IG增強學生與教育組織的社群連結及活動參與度。參與email宣傳和文案修改，以利未來email行銷A/B 測試和目標群眾觸及率。 • 發想並優化IG貼文內容，包含文案、視覺設計。藉由數據分析了解受眾行為，3個月內成功提升205%互動率。

• Strengthened B2B marketing by implementing SEO strategies for a SAAS company. Owned content creation on the industrial blog and social media to educate and introduce the audience to CDN products. • Partner with the sales team to launch global product pitch fliers for North American and Southeast Asian markets when developing the new brand image. • Monitored large digital media and sales data sets weekly. Provided and executed marketing suggestions based on data insight to optimize the overall marketing plans that are targeting enterprise clients in the gaming and e-commerce industries. • 擔任軟體服務企業實習生，參與B2B行銷策略執行。運用SEO關鍵字優化產業趨勢部落格及Linkedin文案，提升品牌知名度及產品曝光度。 • 分析社群媒體及網頁後台數據，負責每週洞察報告並提出建議，加強針對遊戲及電商產業目標客群之行銷策略。 • 偕同業務團隊擬定全球行銷策略。參與北美及東南亞市場提案簡報之文案及視覺設計，協助品牌形象重塑工作。

• Created a wireframe and user journey map for the student ID card website to improve the application efficiency with a simplified website structure and interface design. • Orchestrated discussions with the ID card office and HR team about the user needs for web content and created a wireframe for the student/ staff ID card website. • Edited the HFS newsletter and participated in video production to align with the new marketing campaign for improving student engagement. • 參與華盛頓大學學生/員工ID證件申請網頁架構及內容規劃。並與ID卡辦公室和人資單位跨組溝通共同制定網頁所需內容。 • 編輯新聞電子報文案、參與學生宿舍宣傳影片製作，藉貼近學生角度的行銷溝通策略以加強、提升學生對校園的歸屬感及信賴。

• Took ownership of the e-commerce website UX and content design optimization for a leather fashion brand. Created website prototypes and conducted usability tests to optimize the customer journey. • Created website prototypes and conducted usability tests to optimize the customer journey. Doubled the users’ average time on the website and increased 140% online orders as a result. • Analyzed website data to determine the priorities of problems and drove 160% incremental sales by revamping the website copywriting and interface design. • 負責皮飾電商品牌網站內容修改提案，分析網站後台數據並評估網頁文案、內容和介面設計改善成效。 • 設計網頁hi-fi prototype並執行實用性測試深度訪問20位目標族群，以利優化網頁架構及使用者體驗。 • 四個月內創造160%銷售淨利業績、140%商品訂購數量，並成功使顧客延長2倍網頁瀏覽時間增加銷售機會。

• Client-based advertising campaigns owner on the sales team, managing and executing multi-media projects. Tracked media performance by utilizing Google Analytics and provided suggestions to 30 clients based on data results. • Created a newly developed New Year campaign combining radio shows and Facebook Live. Cooperated with restaurants to raise audience engagement. Resulted in 26K Facebook Live page views in 2 weeks. • Led the Hito Music Award sponsorship project and collaborated with sponsor brands and internal teams for product placement marketing plans and online lottery events that resulted in 30,000 participants. • 規劃及執行電台業務部客戶廣告專案。整合數位及廣播媒體，透過Google Analytics追蹤成效並提供客戶廣告建議。 • 首創全新型態農曆過年企畫，與數家知名餐飲品牌合作特別節目、FB直播，兩週內達到2.6萬FB觀看次數，成功創造話題。 • 領導Hito流行音樂獎贊助專案，與贊助品牌、內部製作及設計團隊跨組合作系列線上抽獎活動，達30,000參加人數。

• Developed the first app event promoting department store membership points by collaborating with internal brands and external sponsors. Attracted 300 customers in 1 month and reached 100% KPI. • Owned monthly marketing project promoting the department store sales and events. Developed social media and catalog content plan resulting in $6.3 million in incremental sales for anniversary sales. • Demonstrated strong cross-functional communication skills while leading projects and engaging with internal design teams and external stakeholders. • 負責每月促銷DM手冊、社群媒體和相關行銷活動企劃。擔任周年慶主負責人，創造當年度6百30萬淨利業績。 • 開發新型app企劃推廣會員點數，獲得數個美妝、餐飲、娛樂品牌贊助合作，一個月內吸引300位會員參與，達成100%KPI。 • 具豐富專案領導及合作洽談經驗、優秀跨部門及跨企業溝通能力，與內外部相關單位合作順暢，並開拓企業長期合作機會。