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戴嬿樺
廣告文案企劃
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戴嬿樺
廣告文案企劃
期許自己能用感性寫好文案;理性看待數據,解析人們在消費過程的蛛絲馬跡並攻破心防。
瑪黑家居選物股份有限公司
國立新竹教育大學
台灣新北市
Professional Background
Current status
Employed
Profession
Marketer
Fields
Ecommerce
Work experience
4-6 years (2-4 years relevant)
Management
None
Skills
Word
PowerPoint
Excel
Google Analytics
Google AdWords
Google Tag Manager
Copywriting
word
line chatbot
LINE Ads Platform
Languages
Chinese
・
Native or Bilingual
English
・
Intermediate
Highest level of education
Bachelor
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
社群行銷、內容行銷
Desired work locations
Taipei, Taiwan
・
New Taipei City, Taiwan
Freelance
Part-time freelancer
Work Experience
社群經營行銷
瑪黑家居選物股份有限公司
・
Full-time
May 2021
-
Present
New Taipei City, Taiwan
● 撰寫 Facebook 粉專貼文。 ● 操作 Google ADS 、LAP 廣告。 ● 透過GA進行數據分析,優化廣告。 ● 經營 LINE 官方帳號,從 2021 12月 開站至今好友數近 93,000 人。
品牌【數位廣告企劃】行銷專員
TeamJoined
Jul 2020
-
Oct 2020
・
4 mos
● 操作Facebook、Google ADS廣告。 ● 透過GA進行數據分析,優化廣告。 ● 官網頁面SEO規劃、字詞挑選與文案撰寫。 ● 定期審視官網搜尋排名、關鍵字根據搜索引擎合理優化,排解相關問題。
電商行銷企劃專員
美吾華股份有限公司
Nov 2019
-
Jan 2020
・
3 mos
● 網路廣告採買對應窗口,規劃並產出素材與偕同優化成效。 ● 數位媒體廣編規劃與洽談、合作與撰寫。 ● KOL及異業洽談結合、執行。 ● 使用GA等分析工具進行官網流量、廣告投放分析,並提出優化建議。
廣告文案企劃
宇匯知識科技
Aug 2015
-
Oct 2019
・
4 yrs 3 mos
●文案撰寫 ◆ 經手零售、品牌、遊戲…多領域、不同格式文案。 ◆ 高配合度,因應顧客所需,高峰時一日可完成五組不同主題文案。 ◆ 跟進時事、從數據反饋優化文案,使成效更佳。 ◆ 客戶端評價良好、與內部跨部門合作愉快,2017 年評選為年度模範員工。 ● 關鍵字廣告(Google Ads)操作。
管理師
海森驗證
Oct 2013
-
Mar 2015
・
1 yr 6 mos
● 教育訓練承辦、活動企劃與辦理 聯繫講師、討論課程設計,處理文件表單設計及撰寫。 ● TTQS 人才發展品質管理系統承接 評核中擔任主要簡報人,順利通過評核。 ● 網路行銷 針對課程進行貼文撰寫,並使用其他平台積極曝光。 ● 政府專案 實際參與採購案、主要簡報人。
Education
國立新竹教育大學
Bachelor’s Degree
・
教育心理與諮商學系
2009 - 2013