Architected and introduced a measurement strategy, aligning marketing, sales, and ecommerce teams around data driven practices and a shared multitouch attribution strategy. Owned the marketing technology stack (analytics, pixel integrations, ETL, dashboards) that powered day-to-day decision making. Scaled new user acquisition funnels by reducing operational strain, improving A/B testing practices, and instituting on-page personalizations through retargeting campaigns. Optimized customer retention by identifying early indicators leading to reduced engagement/usage, and streamlined the onboarding process around key sticking points in the subscription service. Established and rolled out custom dashboards and reports, integrating multiple data sources thus signicantly improving directional insights and transparency across teams. Implemented engagement and conversion events at each stage fo the customer journey, building the foundation to identify and score valuable leads.