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林湘芸
產品經理
銀行MA出身，擁有超過5種以上金融產品經驗，擅長數位支付相關(綁卡支付、帳號連結扣款、跨境支付)金融產品設計、新商業模型建立、策略規劃和流程優化，專案經歷豐富多元，協助商戶數位轉型。
台新國際商業銀行 TAISHIN BANK
The University of Manchester
Taipei, Taiwan
Professional Background
- Current status
- ProfessionOther
- FieldsBanking・Investment Banking
- Work experience2-4 years (2-4 years relevant)
- ManagementNone
- Skills
- LanguagesEnglish・ProfessionalJapanese・Beginner
- Highest level of education
Job search preferences
- Desired job typeFull-time・Interested in working remotely
- Desired positions
- Desired work locations
- FreelanceNon-freelancer
Work Experience
數位產品經理
數金新型支付部＿數位產品經理
- 研究電子支付帳戶
- 洽談跨境支付業務並與境外機構合作簽約
- 洽談帳號連結扣款業務
- 協助商戶導入綁卡支付模組 (pay+)
- 提出創新功能優化
- 建立新商業模型
- 撈取並分析產品數據
儲備幹部(Management Associate)
中小企業貸款(SME)部門_助理產品經理
- 打造產品數位化轉型並建置品牌(FAST 台新微型企業飛速貸)
- 建立數位行銷搭配線上渠道進件，核準率高達88% 撥款率達98%
- 找尋異業合作機會
客戶關係經營分析部門_助理產品經理
- 分析客戶消費行為，運用即時運算平台精準行銷
- 研究潛在客群並分析數據有效促動客戶
流程數位發展部門＿助理產品經理
- 優化信貸流程，建立預先審核名單
- 繪製行內產品流程圖
- 協助全行導入RPA(機器人流程自動化)，台新pay建檔專案成效節省60萬
數金新型支付部門＿助理產品經理
- 協助商戶導入綁卡支付模組 (pay+)
- 優化pay+產品估功能服務
- 分析產品數據
- 提出產品創新策略
Education
Master’s Degree
・
Business Analysis and Strategic Management
Bachelor’s Degree
・
企業管理學系