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數據與創意的結合

Tiffany Dai

好奇心爆棚，熱愛追尋事情的Why、三日不健身會面目可憎、喜歡閱讀與英文學習、行銷與正向心理學相關書籍。A self-motivated, goal-oriented and outdoorsy person who loves to break all the challenges no matter in works or in my real life. 

淡江大學Tamkang University

Digital Creative Planner/Senior Copywriter

ViewSonic International Corporation

Global Software Marketing Project Lead

【Responsibilities】
• Build a go-to marketing strategy for global educational software products, myViewBoard Suite through marketing campaigns to achieve business goals. 
• Manage stakeholders and work cross-functionally to lead a global marketing project.

【Key achievements】
• Increased bidding success rate by initiating a case study guidebook to bridge the communication gap between sales and school. It generated 10 successful stories (case studies) across different regions annually.
• Increased 112% subscription revenue by conducting global email marketing campaigns to subscribe to Pro/Premium in 2022.
• Increased 3 active users to send requests for PD paid training to the US regional team to schedule a training session. 
• Mentored and coached 2 team members to facilitate their onboarding process and ensure timely project completion.

台灣新北市

Senior Digital Marketing Campaign Planner
Senior Digital Marketing Campaign Planner
dentsu X · Full-timedentsu X · Full-time
Jul 2015 - Mar 2020 · 4 yrs 9 mosJul 2015 - Mar 2020 · 4 yrs 9 mos
Taipei City, Taiwan · On-siteTaipei City, Taiwan · On-site
【Responsibilities】
• Specialized in developing digital marketing campaigns for the beauty, FMCG, and food & beverage industries, such as the SEKKISEI, KFC, Taiwan Mobile, and ORIS.
• Proven skills in competitor analysis, consumer insights, and communication strategy to increase digital buzz.

【Key achievements】
• Increased KATE eyeliner gel pencil digital buzz and raised 12.4%. brand recognition by conducting a YouTube product video. 
•Increased ORIS new diver watch products’ recognition in the retail store by cooperating with Taiwan local reef foundation and planning a mobile-centric interactive digital campaign. 
• Reached 13K consumers to redeem KAO's new facial wash product samples at the outdoor event and increased new product buzz by planning a mobile gamification soccer game on the trending FIFA World Cup.

貝立德股份有限公司

Digital Creative Planner / Senior Copywriter

【Responsibilities】
• Integrated product endorsement with trending issues in editorials, and web landing pages, and made how-to tutorial videos.
• Worked closely with beauty bloggers/influencers/KOL and instructors and made a buzz in digital campaigns, including online to offline events.

【Key achievements】
• Succeeded in recruiting 1000 people to apply for competition and raise 100% of Google search in “MACHERIE”
• Pitched 8 clients and increased 177% of website impressions from the seasonal whitening project last year by planning and executing the media online campaign.

FashionGuide 風尚數位科技

Advertising Accounting Planner

【Responsibilities】
• Managed brands A&P and P&L, forecasted, stocks, and optimized brand investments and margins.
• Implemented e-commerce promotion plans and events for brick-and-mortar stores to increase sales revenue.

【Key achievements】
• Raised 15% followers to get free trial and increase sales revenue 20% by partnership with cross-industry to exchange resources.
• Collaborated with Hong Kong and Malaysia's startup business partners to align with the sales directions and nurture their business in the local market.
• Succeeded in generating million revenue in a month through Email marketing, created lifestyle content, and telemarketing in March 2012.

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