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Fundamentals of Digital Marketing

Google Digital Garage

A English Native Hong Konger born in Singapore and raised in Taipei, Taipei with a strong media and communication background with a Bachelor's degree from Ming Chuan University in Journalism and Mass Communications and  previously studied aboard at Purdue University in West Lafayette, Indiana. Known to be versatile, self-motivated, and ambitious with a well-rounded skill set in public relations, marketing, and english copywriting, and event coordination in the hospitality and startup industry.

銘傳大學 Ming Chuan University

Purdue University 

Public Relations | English Copywriting | Marketing | Event Coordination

Tiffany Tse 謝星怡

The Hoffman Agency

Associate Account Executive

A Hong Konger raised in Taiwan who has worked in the fields of public relations, marketing & communication, and content creation in various industries - hospitality, luxury lifestyle, and tech. 

• Develop and implement PR strategies for tech clients
• Write press releases and other materials to communicate clients' messages effectively
• Manage multiple projects, ensuring on-time delivery within budget
• Monitor media coverage and track metrics to measure campaign success
• Manage event logistics, vendors, and on-site execution
• Analyze media coverage metrics and produce monthly reports using analytics tools

台灣台北市

• Created English guidelines and revised 150+ product information for website 2.0 launch
• Crafted the English Version of the Introduction Pitch Deck
• Coordinated and successfully organized a wide variety of events for corporate clients (eg. Phanta Bear x RAW x WAWWE, Flavor Culture Gala)
• Developed effective layouts for events and coordinated all staff management, event logistics, and internal & external communications throughout the event life cycle. 
• Steward VIP, vendors, and corporate clients' details and data with discretion to ensure personalized, detailed, and well-executed client experiences
• Plan and execute the CRM actions (eg. events, gifting allocation, client targeting, gift stock management)

KKDAY's FineDayClub

Client Development Specialist

• Manage Robin's Taipei & Azie Grand Cafe social media account 
• Brought at least $123,000 revenue with Halloween F&B Promotion Proposal
• Manage Guest Chef Takeaway Projects on Take Regent Home (eg. Paul Lee, Richie Lin) 
• Assist with proposing at least 4 F&B promotions every month
• Coordinate and Liason with restaurants on any promotions and events 
• Photograph E-Commerce Platform's products 
• Maintain and Coordinate Chamber events (eg. BCCT's Shaken Not Stirred Social)

台北晶華酒店 Regent Taipei

F&B Promotions Assistant Manager

• Manage 3 social media accounts while gaining at least 1,600 followers in each account
• Copywrites English press releases (at least 4 releases per month)
• Translate & proofread all English text, displays creations
• Coordinate & Liason all KOLs, foreign/international media, and Commercial Chambers
• Propose American Holidays F&B Promotions (eg. Halloween, Thanksgiving)
• Successfully coordinated Silks Hotel Group's Chairman Interviews with local and foreign media 
• Successfully coordinated Chamber events at Regent Taipei while maintaining close relations with Chambers; point of contacts 

Tiffany Tse 謝星怡’s posts