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Have you been glued to the screen or have you flown all the way to Qatar to support your favorite team? Well, it doesn’t matter! We’re all "livin’ la FIFA loca"!

This year is like no other for FIFA world cup as it sets foot in Web3, featuring various blockchain-based games, NFTs and fan tokens.

Fan tokens are types of utility tokens, which are crypto assets stored on the blockchain. They bring fans all over the world together as a community, creating exclusive experiences such as offering fan voting rights on team matters, VIP access to events and chances to win player-signed merchandise.

Unlike NFTs, fan tokens are fungible, meaning that they are interchangeable and can be traded on crypto exchanges. According to Kaiko, a Paris crypto data firm, the average daily fan token trading volume rose tenfolds, from $32 million in October to $300 million in November.

Yes, these tokens can be great investments but they are by nature more about being a part of something bigger than yourself.