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Web : www.traviswei.com/

Cross platform digital marketing activation on renowned b2b, b2c clients from SaaS, luxury, fashion, e-commerce, and coworking industries, with exposure to international target audiences.

Experience in working across multiple activation projects and handling direct client engagement. Adept at handling multiple project plans, priorities, budgets, and status reports across different work streams.

A nimble learner and self-starter. Capacity and experience in cross-functional collaboration of cultural diversity and nationality. 
Aspiring to utilize my skills to help businesses grow and expand globally at scale.

Primary skills: marketing planning, digital strategy, data analysis, business pitch, experience design, team lead, new product development, rapid prototyping

國立成功大學

Marketing Planning / Digital Strategy

林政緯 (Travis)

ForwardPMX

Digital Executive

Digital Strategy | Marketing Planning | Business Pitch | Data Analysis 

• Cross platform marketing activation on search, social and display
• Market activation on renowned b2b, b2c clients from luxury, fashion, SaaS, e-commerce, and coworking industries
• Handling direct client engagement. Tracking and reporting campaigns on regular basis, including communicating status and impending or projected deliverables
• Participated in renowned global luxury brands omni channel marketing pitch, and applying data insights into changing media landscapes
• SQL query & analysis with large data sets
• Creating additional dashboards (GDS, GS) for performance & pacing optimization

Performance Marketing | Digital Campaign Management | Stakeholder Analysis | Collaborative Relationships

• Management and execution of paid-inbound campaigns (Paid Search, Display Ads)
• Analyze customer data through multiple CRM channels and providing key stakeholder purchase insights
• Building A/B testing frameworks for performance marketing (KPI: CTR, Form CTA, CAC, CMRR)
• Handling project communication and negotiation between internal stakeholders and local business partners
• Leadership experience in customer data analysis project (self-initiated, team of 3)
• Successfully implemented WOM referral initial pricing strategy / incentives system + EDM outreach target base (self-initiated, team of 4)

GoFreight

Growth Marketing Intern

Rapid Prototyping | Early Stage Product Mock-ups | Mechanical Product Verification

• Participated in the rapid design prototyping of: UE Beats smart speaker / Electrolux vacuum cleaner
• Hands-on experience in Manufacturing / Product Management/ Product Surface Treatment/ Product Assembly / Product Photography.
• Ownership of offline medium design and brand visuals regarding public presentations

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