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蔡詩佳
產品開發 | 專案經理 | 行銷企劃
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蔡詩佳
產品開發 | 專案經理 | 行銷企劃
曾任數位內容專案經理,目前任職產品開發企劃。 負責從產品前期的提案、設計製作,中期的產品行銷企劃、線上宣傳,到後期的銷售階段,一條龍管理。其中,被視為高難度的節目性商品,在商品開發業務範疇佔比三分之二以上,運用了過去在專案管理之方式於產品開發流程中,得以有效掌握時間與預算控管,並於旗艦歌劇及強檔節目搭配線上行銷宣傳、製造商品話題,皆成功完售產品,屢屢開創銷售佳績。 我深信以自己的『管理x設計x行銷』的多樣化技能,能讓我在未來成為團隊中的生力軍!
國家表演藝術中心衛武營國家藝術文化中心
Durham University
台灣高雄市
Professional Background
Current status
Employed
Profession
Project Manager
・
Product Manager
・
Marketing Strategy Planner
Fields
Design
・
Digital
・
Museums / Cultural Institutions
Work experience
6-10 years (4-6 years relevant)
Management
Skills
Word
PowerPoint
Excel
Project Management
Project Scheduling
Photoshop
Illustrator
Figma
AXSURE RP
Languages
English
・
Fluent
Highest level of education
Master
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
PM/產品經理/專案管理
Desired work locations
Taipei, Taiwan
・
Kaohsiung City, Taiwan
Freelance
Part-time freelancer
Work Experience
產品開發企劃
國家表演藝術中心衛武營國家藝術文化中心
・
Full-time
5월 2021
-
Present
Kaohsiung City, Taiwan
‧ 商務營運:經銷商業務管理、供應商採購議價 ‧ 產品開發:產品企劃設計、產品開發進度控管 ‧ 行銷企劃:產品行銷宣傳、聯名合作洽談 【重點專案】 ‧ 國光劇團快雪時晴:以快雪時晴帖為題,規劃文創商品套組,引發收藏熱潮。 ‧ 旗艦歌劇諾瑪:因應疫情開發限定口罩,引發收藏熱潮,於檔期期間完售。 ‧ 瘋迷24舒伯特:與三木藝術聯名,共同開發文創商品,檔期熱銷完售。 #採購談判與議價技巧 #供應商尋找及評選執行 #供應商資料管理維護 #廣告企劃案/撰寫 #業績目標分配與績效達成 #產品介紹及解說銷售
專案管理師
勝典科技股份有限公司
・
Full-time
5월 2016
-
3월 2021
・
4 yrs 11 mos
‧ 專案管理:政府標案、企業委製專案管理 ‧ 行銷整合:數位行銷、行銷活動規劃、異業合作、行銷品及影片製作 ‧ 產品開發:微課產品開發、課程產品監製 (Story Line) ‧ 平台內容開發:HCM品童會師培微課整體規劃開發案 【重要專案】 ‧ 建成行銷顧問公司行銷力表達合作開發案,企劃執行大型實體活動 ‧ 交通部中央氣象局105-107年度影音多媒體及數位科普教育建置案, 毛利控制於60%以上,專案蟬聯4年得標。 ‧ 課程平台SEO優化於四個月內將關鍵字排名推至搜尋引擎第一頁
副企劃師
台灣設計研究院
2월 2013
-
6월 2015
・
2 yrs 5 mos
‧ 專案管理:計畫執行、商業模式研析、內部整合 ‧ 活動企劃:社群整合網路行銷活動(串聯台北購物節進行推播) ‧ 企業合作:2014台北購物節主題規劃、招集時尚業者參與計畫 【重要專案】 ‧ 流行時尚產業科技應用高值化輔導推動計畫 ‧ 研析時尚產業科技應用商業模式並彙編四年成果
Education
Durham University
Master’s Degree
・
MA Management
2011 - 2013
Description
選擇了商業管理系以Design Thinking為論文主題,探討以服務業為例以設計思考改善流程的可能性,從研究中了解Design Thinking實行的環境條件性,以及如何運用於改善工作流程中。藉由這段學習過程,讓我更強化了在設計與企業的流程管理,也多方面影響了我日後的工作。